Senior Content Marketing Manager

Senior Content Marketing Manager

This is a senior, hybrid role combining content strategy leadership with hands‑on creation and execution
. You will own GBG’s content strategy and editorial priorities, lead and develop the Content team, and personally create some of our most important content – from flagship thought leadership to campaign narratives and executive‑level storytelling.

You will be responsible for building a scalable, well‑governed content engine that balances creativity with commercial rigour, ensuring content is clearly aligned to business priorities and performance outcomes.

• Own GBG’s global content strategy and editorial roadmap
  , defining content pillars, priorities and plans aligned to brand, product and go‑to‑market objectives.
• Lead and develop the Content team
  , providing clear direction, high editorial standards, coaching and support to ensure consistent, high‑quality output.
• Create and edit high‑impact content yourself
  , including flagship reports, thought leadership, campaign narratives, point‑of‑view pieces, blogs and executive messaging.
• Define and maintain content governance
  , including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
• Run content operations end‑to‑end
  , owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency‑produced content.
• Develop and manage the editorial calendar
  , balancing always‑on content with priority campaigns, launches and key moments.
• Lead content strategy for hero campaigns and tier‑1 brand initiatives
  , shaping narrative architecture and working in partnership with Field, Performance, Product Marketing and Creative teams on execution.
• Support content‑led events
  , defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier‑1 events.
• Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
• Establish and report on content KPIs
  , working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.
• Manage external writers and agencies as needed, ensuring output meets GBG’s strategic, editorial and quality standards.

• Proven experience in senior content marketing roles within B2B technology, SaaS or data‑led organisations.
• A strong track record of developing and owning content strategy
  , while remaining comfortable and credible as a hands‑on writer and editor.
• Exceptional writing, editing and storytelling skills
  , with the ability to tailor content for different audiences, seniorities and markets.
• Experience leading and developing content teams
  , including managing freelancers and agencies.
• Deep understanding of content operations and governance
  , including editorial workflows, briefing, quality control and reuse/localisation.
• Strong grasp of SEO, content performance and measurement
  , with the ability to translate data into clear insights and decisions.
• Experience working cross‑functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales
  .
• Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact
  .
• Highly organised, comfortable managing multiple priorities in a fast‑paced, global environment.

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.