Senior Marketing & Communications Manager

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Location:

Worcester, Worcestershire, GB, WR1 3ZQ

Department:
Business Development

Operation:
Sanctuary Care

Closing Date:

Salary: £66,721.20 per annum

Requisition: 229798

Senior Marketing and Communications Manager

Worcester, WR1 3ZQ
(Hybrid Working Available)

£66,721.20 per annum (entry level pay, rising to proficient after 1 year)

35 hours per week

Lead marketing strategy that drives growth, reputation and impact.

At Sanctuary Care and Sanctuary Supported Living, marketing plays a critical role in how we grow, compete and connect with the people who need our services. From shaping brand reputation and customer experience to generating quality self-funder enquiries and supporting occupancy across our care homes, alongside customer engagement across our wider services, our marketing and communications activity has a direct impact on commercial performance and the communities we serve.

We’re looking for an experienced Senior Marketing and Communications Manager to set the strategic direction for marketing across our Commercial arm, leading integrated activity that strengthens our brand, improves self-funder enquiry generation and conversion for care, and supports sustainable growth across a national portfolio of care homes and services.

This is a senior, commercially focused role, working closely with directors, operational leaders and specialist teams to turn insight into action. You’ll lead a multi-disciplinary marketing and communications team, oversee agency partnerships and ensure our activity is targeted, creative, measurable and aligned to business priorities.

We're proud to be a not-for-profit organisation, meaning every pound we generate is reinvested into our services, colleagues and customers. When you join us, you'll be part of an organisation where your expertise can make a genuine difference.

You’ll lead marketing and communications activity that directly supports commercial growth, brand reputation and customer engagement across Sanctuary Care and Sanctuary Supported Living. Your role will:

• Set and lead the marketing and communications strategy, with support from the Head of Sales and Marketing, for the Commercial arm, ensuring activity supports business priorities, growth and measurable commercial outcomes

Drive self-funder enquiry generation, conversion and occupancy for care homes through integrated, insight-led marketing plans across digital, print, PR, social media, reviews, email, advertising and local engagement channels

• Lead brand, reputation and customer communications across a national portfolio of care homes and supported living services, ensuring our messaging is clear, consistent, compelling and aligned to organisational values
• Influence directors, senior operational leaders and key stakeholders by translating customer, market and performance insight into clear recommendations and strategic action
• Oversee marketing performance, budget, reporting and return on investment, ensuring activity is targeted, measurable and continuously improved
• Lead digital marketing, website, search, review management and customer journey improvements that strengthen visibility, engagement and conversion
• Own and lead talent marketing activity for the Commercial arm as a distinct strategic priority, strengthening employer brand, supporting recruitment objectives and helping attract the right people into frontline, specialist and leadership roles across our services
• Lead agency and supplier partnerships across marketing, digital, PR and creative services, ensuring high standards, strong performance and value for money
• Provide senior marketing and communications advice to operational and commercial colleagues, helping teams respond effectively to local challenges, opportunities and reputational risks
• Ensure strong governance across brand standards, customer communications, data protection, advertising standards, AI-generated content and wider marketing processes
• Lead, develop and inspire a specialist marketing and communications team, creating the clarity, confidence and capability needed to deliver at pace and with…