Head of Marketing

It is our vision to connect the insurance community through market-leading technology. Our people are placed at the heart of this, and diversity, equity and inclusion are central to everything we do.

We know the key to achieving success is to enable a positive, inclusive, and collaborative working culture, and, as part of our commitment, we have signed up for a number of pledges and programmes designed to support and nurture our people.

No matter where you sit or which team you are a part of, we want you to know that you contribute in helping us to shape where the company will be in the future. We would love for each employee to be able to talk with pride about our company and, most importantly, consider Open GI to be an inclusive, fun and fulfilling place to work.

The Head of Marketing is ultimately responsible for developing and implementing a Group Marketing Strategy that is aligned to the Group Sales Strategy and to Open GI's transformation into a SaaS software provider. This strategy should ensure Open GI’s strategic messaging and overall proposition are communicated effectively. Product marketing is at the heart of this role. The Head of Marketing will build and lead a team that owns positioning, packaging, launch and adoption across a subscription software portfolio, and measures its contribution in pipeline, ARR and net revenue retention.

• Define and own Open GI's marketing strategy, ensuring alignment with company objectives and growth priorities.
• Translate business goals into clear marketing priorities, plans and measurable outcomes.
• Act as a strategic partner to Sales, Product and Customer Success leadership teams.
• Ensure marketing activity remains focused on agreed strategic priorities and commercial impact.

• Ensure marketing contributes to customer acquisition, product adoption, retention and customer growth.
• Establish clear measurement frameworks to demonstrate marketing's contribution to pipeline generation and business performance.
• Support the development of integrated go-to-market strategies for priority products and propositions.
• Champion customer-centric marketing approaches that improve engagement and long‑term customer value.
• Drive alignment between marketing activity and commercial objectives.
• Support the shift from professional services revenue to recurring subscription revenue, contributing to pricing, packaging and tiering decisions alongside Product and Finance.
• Build lifecycle and demand generation programmes that support land‑and‑expand, cross‑sell, upsell and renewal across the installed base.

• Own Open GI's market positioning and overall brand strategy.
• Ensure consistent and compelling messaging across all customer and market‑facing communications.
• Lead strategic communications activity, including corporate communications, PR and thought leadership.
• Protect and strengthen Open GI's reputation across all external channels and stakeholder groups.
• Support executive visibility and thought leadership programmes.
• Act as the guardian of Open GI's brand, ensuring consistency across all customer touchpoints.

• Build and lead the product marketing function as the core discipline of the marketing team, covering positioning, messaging, packaging, launch management and sales enablement across Open GI's portfolio.
• Ensure product positioning, messaging and go‑to‑market plans support business objectives.
• Work closely with Product teams to align customer insight, market opportunity and commercial priorities.
• Support successful product launches, customer adoption and market…