Customer Development Specialist

Job Title: Customer Development Executive

Location / Region: Worcester, Hereford, Gloucester & Surrounding areas

Contract Type: Permanent, Full time

Salary / Rate: £30,000 basic + 20% Bonus

Other Benefits: Company Vehicle + Fuel Card

We’re recruiting an enthusiastic Customer Development Executive to represent Carlsberg Britvic across Worcester, Hereford, Gloucester and surrounding areas. You’ll build strong relationships with key decision‑makers in stores, secure additional displays, increase distribution and drive sales and visibility for their well‑established product range.

This role is ideal for someone with field sales or direct selling experience who enjoys autonomy, building relationships and delivering results in a fast‑paced retail environment. This is a great opportunity to represent a leading brand and work with a range of well‑known products. Not only does this opportunity give you a wide range of experiences, but you’ll also have continuous support from colleagues, fantastic career growth opportunities and excellent perks.

McCurrach is part of Avidity Group Ltd, the parent company of a group of sales and marketing agencies (McCurrach, Standout, Wave, Thumbprint & Zing). We increase sales at the point of purchase. We are a leading field sales and marketing agency that helps brands sell more through a multi‑faced approach. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.

Carlsberg Britvic is the largest multi‑beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot(s) servicing customers up and down the UK.

Working with a Regional Sales Manager, selling our amazing Soft Drinks and Beers portfolio, you will be responsible for making face‑to‑face contact with Convenience (Symbol & Independent) retailers, establishing and retaining new business opportunities, and delivering a business plan for your territory focused on maximising sales opportunities.

• Partner with our customers by building outstanding relationships in convenience stores, understanding retailer’s needs, their local consumers, and executing solutions.
• Adopt a full category based selling approach to growing and developing every outlet you work with for the benefit of both the retail outlet and Carlsberg Britvic.
• Create a winning territory business plan and take a business development approach in your territory to grow sales and market share.
• Use data and evidence‑based retailer successes to drive best practice in your territory, region, and across the team.
• Develop a growth mindset and adaptable approach that demonstrates an ability to offer alternative approaches to tackling challenges and winning over your stores.

We are ideally looking for a candidate who has the following skills and experience, but if you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply – you might be just the right person for our team.

• You are a fun, passionate, driven, and target‑orientated team player who can bring brands to life!
• Your entrepreneurial style means that you thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.
• You are eager to win, advocating our brands and putting consumers at the heart of what we do and sell.
• Strong communication, presentation, and interpersonal skills will be key to your success in this role.
• Good administration, organisational and planning skills, commercially astute with great negotiation techniques.
• Self‑motivated & IT and Social Media literate.
• Stron…