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Volkswagen Brand Specialist

Job in Worcester, Worcestershire, WR1, England, UK
Listing for: Listers Group Limited
Full Time position
Listed on 2026-08-31
Job specializations:
  • Sales
    Automotive Sales, Retail Sales
Salary/Wage Range or Industry Benchmark: 33000 GBP Yearly GBP 33000.00 YEAR
Job Description & How to Apply Below

Job Introduction

We are currently recruiting for a Brand Specialist to join our Volkswagen Dealership in Worcester.

You will work on a weekly rotating rota, working Monday to Friday one week and covering the weekend the following week, with one weekday provided as a day off. Your working hours will be 8:30am to 6:00pm Monday to Friday, 9:00am to 5:00pm on Saturdays, and 10:00am to 4:00pm on Sundays.

Salaries include basic salary plus a monthly bonus, with an OTE of £33,000.

As your career progresses within the company, there may be opportunities to qualify for the additional benefit of a company car.

The Brand Ambassador is a key customer-facing role within the dealership, responsible for delivering an exceptional customer experience from the moment a customer arrives.

Working across Sales, Service and Used Cars departments, the successful candidate will act as an ambassador for the dealership and manufacturer, ensuring customers receive a warm, professional and knowledgeable welcome while supporting the wider team with daily sales and customer experience activities.

The Brand Ambassador will also play an important role in ensuring the dealership's vehicle displays, digital stock and customer handover experience are maintained to the highest possible standard.

Role and Responsibilities

  • Customer Experience & Meeting and Greeting - Provide a warm and professional welcome to every customer visiting the dealership.
  • Service Customer Contact - Review the service diary daily and proactively contact customers where appropriate.
  • Vehicle Display & Dealership Standards - Ensure all new and used vehicle displays are maintained to the required manufacturer and dealership standards.
  • Used Vehicle Stock & Digital Platforms - Support the sales teams in ensuring all used vehicles are ready to be marketed.
  • Customer Handovers - Support the sales team with new and used vehicle handovers & ensure vehicles are presented to customers in an immaculate condition.
  • Product & Technology Knowledge - maintain a strong and current understanding of the manufacturer's products and technology. Keeping up to date with new and used vehicle product information & understanding the latest vehicle technology, infotainment and connectivity systems.
  • Sales Support - Although the Brand Ambassador is primarily a customer experience role, they will actively support the sales team.

About you

  • The role requires someone who is highly organised, confident, enthusiastic and passionate about cars and customer service, with the ability to communicate effectively with customers and colleagues at all levels.
  • You don't need to be from the motor industry; however you will have a proven record of excellent customer service skills and ability to work with people.
  • You will hold a valid UK drivers licence.
  • Whichever industry your experience was gained, ultimately you will hold the potential to forge a successful career in the industry.

What we offer

  • 33 days holiday including bank holidays
  • Company Pension
  • Wellness Programme
  • Sick Pay
  • Group life insurance
  • Staff discount on car servicing
  • Listers Benefits – discounts on retailers, restaurants, cinemas & holidays
  • Long service and loyalty incentives
  • Staff referral scheme
  • In-house, manufacturer & professional qualifications
  • Company Events

Why Listers?

Founded in 1979, Listers Group stands as one of the largest privately and family-owned motor retailer groups in the UK. There’s a reason why this is the case, actually there’s over two and a half thousand reasons, our team. Since the very beginning our success has been a product of the fantastic people that work for us. This is recognised by representing some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk and Yorkshire.

We support employees in all areas of the business, whatever your aspirations might be Listers has a career for you.

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