Corporate Marketing Manager - Hybrid

Marketing Manager (B2B)

Worthing, West Sussex – Hybrid
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Full time, Permanent

Up to £40,000 per year plus various company benefits

We are seeking a commercially minded and data-driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight-led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave

• Apprenticeship Schemes
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library – accessible for everyone!

• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Sophos @Home Protection
• Employee Assistance Programme

• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance

* After qualifying period & subject to terms and conditions and/or eligibility.

• Develop and execute multi-channel marketing campaigns to attract new B2B corporate clients and strategic partners
• Identify and test new acquisition channels (e.g. Linked In Ads, ABM, webinars, partnerships).
• Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.
• Optimise the marketing funnel to improve lead quality and reduce acquisition costs driving efficiencies.
• Retention and engagement
• Design and implement lifecycle marketing strategies to increase client retention and engagement.
• Develop targeted campaigns to upsell and cross-sell products and services to existing clients.
• Work with the growth and retention team to create onboarding, education, and re-engagement programs.
• Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.

• Own key performance metrics (MQL, SQL and campaign metrics) to report on performance.
• Use data and insights to continuously test, learn, and optimise marketing strategies.
• Leverage CRM and marketing automation tools to segment audiences and personalise communications.

• Collaborate with the content and creative team to develop compelling B2B messaging, content, case studies, and thought leadership relevant to all stages of the buying funnel.
• Ensure consistent brand messaging across all touchpoints.

• Work cross-functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.
• Effectively manage external agencies and vendors as needed to support marketing activities and campaign execution to ensure best value for Bluecrest.

• Manage one direct report (Marketing Executive) ensuring alignment with business/marketing objectives, setting clear goals and individual performance objectives, whilst fostering an environment for development.
• Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality, conversion rates to inform strategy.