Sales Development Representative

At The Letting Partnership
, we are the backbone for letting agents across the UK, providing crucial support in client money protection. Our stellar reputation is built on exceptional customer service, dedication, and expertise. Over the past two years, our client base has tripled, and we are gearing up for even more growth.

We are looking for a Sales Development Representative to join our team!

This Sales Development Representative role is responsible for identifying, engaging, and qualifying prospective clients, creating high-quality sales opportunities for the wider sales team.

You’ll be focused on proactive outbound prospecting, intelligent lead management, and maintaining a clean, accurate sales pipeline. This is a role for someone who enjoys structured outreach, sharp conversations, and the satisfaction of turning cold data into warm opportunities.

• Proactively identify and research prospective clients aligned with our target market
• Execute outbound prospecting activity via phone, email, Linked In, and other channels
• Initiate conversations with decision-makers and key stakeholders
• Qualify outbound leads against agreed criteria before passing to the sales team
• Accurately create, update, and manage leads and opportunities within the CRM
• Maintain excellent pipeline hygiene, ensuring all records are complete, up to date, and correctly staged
• Log all sales activity, notes, and outcomes consistently
• Support forecasting accuracy by ensuring data integrity within the CRM
• Provide insight and feedback on lead quality, objections, and market trends
• Support sales campaigns and initiatives with targeted outreach lists and follow-up
• Consistently work towards agreed activity and opportunity targets
• Monitor personal performance metrics and adapt approach to improve results
• Stay informed about Lofty Works and The Letting Partnership’s products, services, and value proposition, as well as the wider Lettings industry trends.
• Continuously refine messaging, outreach techniques, and qualification skills

• Previous experience in a Sales Development, Business Development, or similar role preferred
• Previous experience with software sales, SaaS, B2B Business Development or Lettings considered
• Proven ability to conduct outbound prospecting and initiate sales conversations
• Strong working knowledge of CRM systems, ideally Hub Spot
• High attention to detail with a commitment to accurate data entry and pipeline hygiene
• Confident written and verbal communication skills
• Strong organisational skills and ability to manage multiple prospects simultaneously
• Comfortable working to targets and performance metrics
• Understanding of B2B consultative sales process
• Experience using CRM platforms such as Hub Spot or similar
• Familiarity with B2B sales environments
• Experience selling services or solutions rather than transactional products
• Understanding of the lettings or property sector

• Proactive, resilient, and comfortable initiating conversations
• Naturally curious with strong questioning and listening skills
• Well-organised and process-driven
• Collaborative team player with a positive, professional attitude
• Motivated by progress, learning, and measurable results