Digital Experience Optimization Senior Specialist

Digital Experience Optimization Senior Specialist

AAA Club Alliance is seeking a Digital Experience Optimization Senior Specialist at any of the following locations:
Wilmington, DE;
Worthington, OH; or Cincinnati, OH. The ideal candidate will have a strong background in digital analytics, digital user experience enhancement, and cross-functional collaboration to drive data-informed decisions that enhance our digital platforms.

This is a hybrid role, and will require you to be on-site Tuesday, Wednesday, Thursday.

• Design, execute, and manage A/B and multivariate tests to evaluate and improve the effectiveness of various digital strategies and user experiences across web and mobile platforms.
• Interpret complex data sets to derive actionable insights, providing recommendations to improve user engagement and conversion rates.
• Work closely with product managers, UX, engineers, marketing, and other stakeholders to ensure cohesive implementation of individual tests as well as overall optimization strategies.
• Oversee the utilization and administration of digital testing tools, including Adobe Target, ensuring they are effectively leveraged to meet organizational goals.
• Owns and manages testing roadmap, backlog, and prioritization.
• Establish, document, and maintain standardized processes for digital testing and optimization to ensure consistency and efficiency across all initiatives.
• Track key performance indicators (KPIs) related to testing and optimization efforts, and present findings to stakeholders to inform strategic decisions.
• Keep abreast of the latest developments in digital optimization and testing methodologies to ensure the company remains at the forefront of digital innovation.
• Support targeting and personalization efforts, including providing subject matter expertise on Adobe Target.
• Other duties as assigned.

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, or a related field.
• Proven experience in leading A/B and multivariate testing initiatives.
• 3-5 years of digital experience, focusing on e-commerce, web, internet, email, and/or mobile web applications.
• High proficiency in Adobe Target and Adobe Analytics is required.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent written, verbal, and presentation communication skills.
• Ability to work collaboratively in a team environment and manage multiple stakeholders.
• Prior experience in working with Agile methodology is a plus.
• Ability to adapt and innovate in a rapidly evolving digital landscape.

• The starting base compensation for this position is $71,410 to $117,737.
• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
• Up to three weeks of paid time off accrued during your first year.
• Annual Bonus Plan.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer and company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And more — check the Benefits Page for details

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. We are committed to cultivating a welcoming and inclusive workplace and encourage all qualified individuals to apply. Hiring decisions are based upon ACA’s operating needs and applicant qualifications, including experience, skills, ability, availability, cooperation, and job performance.