Creative Strategist, Acquisition; FTC

Creative Strategist, Paid Acquisition (6 month FTC)

Yoto is on a mission to give kids the magic of audio – and paid media is one of our most powerful growth engines. We’re looking for a Creative Strategist to own the creative side of our paid acquisition efforts: not just briefing creatives, but building the system that makes every ad smarter than the last.

This role sits at the intersection of data and storytelling. You’ll dig into Meta & Tik Tok performance data to understand what’s working, translate those insights into sharp creative briefs, and build the infrastructure – including AI tooling – that lets the function scale. You’ll own the brief, the testing framework, and the creative feedback loop from end to end.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025 and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024 and featured in the Sifted 100 fastest‑growing startups across the UK & I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023 and ranked second fastest‑growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

Creative Audit & Strategy

• Conduct a full audit of the existing Meta & Tik Tok account – cataloguing every ad that’s run, surfacing what’s worked, and building a clear picture of our creative history and learnings.
• Develop and maintain a structured hook and angle library, continuously refined using AI tooling to generate and score variants at scale.
• Own the creative calendar – tracking what’s in production, what’s entering the auction, and ensuring the pipeline is always stocked with fresh, hypothesis‑driven work.

Brief System & Production

• Design and own a brief template system for all paid creative production – one that gives designers and video producers everything they need to make great work without back‑and‑forth.
• Translate performance signals into concrete creative direction. Every brief should have a clear hypothesis, a defined audience, and a measurable goal.
• Work closely with our Creative team and external creators to bring briefs to life – acting as the connective tissue between performance marketing and creative execution.

Testing Framework & Performance Loop

• Build and manage a weekly creative testing framework with clear hypotheses, a prioritised queue, and a structured cadence for reviewing results.
• Close the feedback loop between performance data and the next creative iteration – turning Paid Social insights, thumb‑stop rates, hook performance, and conversion data into actionable briefs.
• Work with the wider Acquisition team to ensure creative learnings inform targeting, audience strategy, and channel decisions.

AI Infrastructure

• Build and scale the AI infrastructure that powers the creative function – including brief generation, hook variant production, and creative scoring systems.
• Develop workflows and tooling (using Claude and other AI tools) that allow the creative strategy function to operate beyond your own capacity, so the team scales without losing quality.
• Stay current on AI developments relevant to creative production and bring new approaches to the team before competitors do.

• 3–5+ years in a creative strategy, performance creative, or creative production role, ideally…