Senior Marketing Automation Specialist

Senior Marketing Automation Specialist – 12 month fixed term contract

Hours:

35 hours per week, Monday to Friday on a 12 month fixed term contract. A minimum of 3 days per week are required to be worked from our Head Office in Skipton.

Salary: £45,000 Per Annum

Closing Date:
Sun, 28 Jun 2026

This role sits in our Marketing Technology function within the wider CMO team. It is a delivery-focused role, responsible for the development, management and implementation of marketing campaigns. Using the Adobe Technology stack, you’ll support the creation of personalised, data-driven campaigns, as well as campaign analysis and evaluation across the Society. You’ll work closely with stakeholders to understand business needs and translate these into effective solutions, helping to embed best practice and drive continuous improvement.

The role plays an important part in supporting the objectives of the Customer Insight Team and wider Society, ensuring marketing activity is both impactful and aligned to broader business goals.

• Ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects.
• Leverage the Adobe technology stack to design and optimise campaign performance and automation processes.
• Collaborate with external partners and agencies to identify and implement improvements to campaign processes and workflows.
• Analyse and interpret customer data to provide actionable insights that inform campaign decisions.
• Share key findings and recommendations with stakeholders across the organisation to support effective decision making.
• Build strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives.
• Champion marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness.

• Significant Adobe Campaign experience and ability to analyse business needs and turn them into effective, data-driven solutions.
• Good understanding of the wider Adobe Technology stack.
• Strong analytical skills, including the ability to interpret data and provide clear insights and recommendations.
• Good working knowledge of SQL and experience using data analysis/reporting tools.
• Confident working with stakeholders to understand requirements and translate them into practical solutions.
• Understanding of data across financial services.
• Understanding of digital across the business landscape.

• Annual discretionary bonus scheme.
• 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
• Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
• Matching employer pension contribution (up to 10% per annum).
• Commitment to training and development.
• Private medical insurance for all our colleagues.
• Salary Sacrifice Scheme for hybrid/electric car.
• Colleague Mortgage (conditions apply).
• 3 paid volunteering days per annum.
• Diverse and inclusive colleague networks, including Carers and Pride Alliance groups.
• Cycle to work initiative and discounted gym membership.