Senior Manager, Marketing – HED​/Gale; International

Position: Senior Manager, Marketing – HED/Gale (International)
##
** We believe in the power and joy of learning
** At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals across
** Higher Education (including Gale and international K‐12)**, English Language Learning, and workforce markets.##
** Our culture values inclusion, engagement, and discovery
** Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.##
** Summary
* * The
** Senior Manager, Marketing – [Region]
** is responsible for leading and delivering
** regional demand and engagement marketing
** strategies across the [Region] for
** Gale and Cengage Higher Education (including international K‐12)**. This role is a
** player‐coach**: accountable for results, deeply involved in execution, and responsible for developing and managing a team of regional marketers.

The role leads a
** regional marketing team**, including Demand & Engagement Marketing, Product Marketing, Events & Field Marketing, and Marketing Coordination, ensuring the team delivers against a clear plan, operates with rigor, and drives measurable pipeline, engagement, and revenue impact.

This role reports to the
** Senior Director, International Marketing (Gale & Cengage HED)
** and works in close alignment with regional Sales leadership and global marketing teams.##
** Focus of the role*** **~70% Demand Marketing:
** pipeline generation, campaign execution, sales alignment, performance management* **~30% Engagement Marketing:
** adoption, usage, retention, renewal, and expansion support##
** What you’ll do here:
**** Lead regional marketing execution
*** Own and deliver the
** regional marketing plan**, translating global strategy into regionally relevant demand and engagement programs.
* Ensure consistent execution across
** demand generation, lifecycle/engagement, field marketing, and product marketing
** motions.
* Maintain focus on
** doing fewer things well**, prioritizing programs that drive measurable pipeline and revenue impact.
** Drive demand and pipeline performance (primary focus)
*** Lead regional
** demand generation strategy and execution**, including campaigns, content, events, and sales enablement.
* Partner closely with regional Sales leadership to align on:
* Target accounts and segments
* Campaign priorities and timing
* Pipeline goals, conversion metrics, and follow‐up
* Ensure strong operations for
** lead flow, pipeline hygiene, and handoff
** with Sales and Revenue Operations.##
** Lead all aspects of engagement and lifecycle marketing
*** Ensure regional execution of
** onboarding, adoption, retention, renewal, and expansion
** programs.
* Balance engagement investment against demand priorities, ensuring engagement efforts support revenue growth and customer value realization.
* Use customer insights and performance data to continuously refine lifecycle approaches.##
** Coach, develop, and manage the team
*** Directly manage regional marketers, including:
* Regional Product Marketing Manager
* Regional Demand & Engagement Marketing Manager
* Regional Events & Field Marketing Manager
* Shared International Marketing Coordinator
* Provide
** clear direction, coaching, and feedback**, helping team members grow executional excellence and confidence.
* Establish clarity on roles, responsibilities, and decision‐making to enable speed and accountability.
* Develop
** high standards, follow‐through, and continuous improvement**.##
** Plan, measure, and report
*** Lead
** quarterly and annual marketing planning
** for the region, including goals, priorities, and resourcing.
* Define success metrics and ensure regular
** reporting on campaign…