Field Marketing Manager - Medical Devices

As the Field Marketing Manager, you will be responsible for the planning, coordination, and execution of field marketing activities across the EMEA region in close alignment with the central marketing strategy. Your primary focus will be to translate global marketing initiatives into effective local execution, working closely with both the central marketing team and local commercial teams to drive demand generation, brand awareness, and commercial  this role, you will plan and deliver regional and local marketing events, manage relationships and engagements with key opinion leaders (KOLs), and support customer‑facing initiatives, becoming a trusted point of reference for the regional commercial teams.

You will also analyze market trends, customer needs, and competitive dynamics to continuously refine field marketing strategies and ensure strong alignment with local market priorities.

You will manage the marketing budget for the assigned cluster, ensuring effective allocation of resources, return on investment, and alignment with regional and central objectives.

You will act as a key liaison between the central marketing function and local sales organizations, ensuring consistent messaging while adapting campaigns to local market requirements. You will report to the EMEA Marketing Manager and collaborate closely with cross‑functional stakeholders across marketing, sales, and commercial operations throughout the region. This role is based remotely within eligible EMEA countries and involves occasional travel to regional offices and key market events.

Your

Main Responsibilities:

Execute marketing and strategic plan implementation at cluster level

Collaborate closely with the cluster leader to deliver key business priorities

Coordinate and support new product launches across the cluster

Plan and run campaigns and events to drive and accelerate technology adoption

Build and maintain collaboration with Key Opinion Leaders (KOLs) and industry associations

Organize third-party and ASP-led events, including training days Develop and implement local tactical marketing programs and campaigns to support the sales pipeline and revenue growth

Design, execute, and analyze Voice of Customer (VoC) initiatives

Support account-based marketing (ABM) initiatives

Develop and execute event and tradeshow project plans, including:

Event objectives

Budget management

Logistics coordination

Demand-generation strategy

Marketing campaigns

On-site roles and responsibilities

Your Profile:

Bachelor’s degree required

Minimum 5 years of experience in a similar role within healthcare or medical devices

Experience with digital marketing campaigns preferred

Proven experience in planning and coordinating corporate events and/or trade shows

Ability to manage complex projects independently with minimal supervision

Highly detail-oriented and well organized, with strong logistical skills

Experience in developing and localizing marketing materials to meet cluster-specific needs

Excellent communication and interpersonal skills

Strong ability to manage budgets, including planning, forecasting, and ensuring adherence to forecasts

Experience in:

Creation and maintenance of marketing materials

Development of communications and newsletters

Fluent in English, both written and spoken;
German is strongly preferred, French is a plus Strong proficiency in the Microsoft ecosystem (Word, Excel, PowerPoint, Teams, Notes)
Based in the UK, Germany, Belgium, or the Netherlands; remote role with residence near a major international airport

Travel requirement: approximately 20–30%
Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced…