Head of Integrated Marketing

Head of Digital Integrated Marketing West London £100K - £110K  Generous Bonus & fantastic benefits About the Role We're seeking a dynamic Head of Digital Integrated Marketing to lead across Brand, Paid media and social media to drive the brand vision and strategy forward. You will work across a wide range of channels and agencies to drive the global experience!

Key Responsibilities:

· Define and execute paid media plans across channels (OHH, Print, Digital), aligned with brand goals and campaign objectives.
· Collaborate with 360 teams across media strategy, creative asset needs, and delivery.
· Lead agency briefings, follow-ups, and site visits.
· Identify and secure new paid media opportunities (platforms, integrations, partnerships).
· Own the full brand and performance budget alongside ROI/KPI reporting.
· Lead briefing, planning, and implementation across markets and agencies.
· Serve as in-house expert on algorithm optimization and platform best practices.
· Monitor performance, analyze results, and implement improvements across channels and markets.

What you bring:

· Strong experience across in B2C/D2C brands
· Proven experience in developing and executing integrated marketing (paid, owned, earner, digital, social etc)
· Strong leadership skills, including managing direct reports and cross-functional teams.
· Excellent communication and vendor/agency management capabilities.
· Analytical mindset with a track record of translating data into actionable media insights.
* Rates depend on experience and client requirements