Business Development Manager

The Business Development Manager (BDM) plays a key role in driving growth and expanding market share for our optical lens solutions. This position focuses on building strategic relationships with independent opticians, retail chains, and key accounts, while identifying new business opportunities and ensuring customer satisfaction.

Gaining New Doors

Achieve and over achieve agreed sales targets in value within specified area

Achieve and over achieve agreed Active Door and Product Mix expectations

Educate and train all levels of customers’ employees within account base with the outcome of improving their product mix and overall sales by:

Demonstrating features and Benefits of all listed Hoya products

Providing technical and optical support to customers

Delivering generic sales skills and techniques training

Make relevant suggestions and contribute to the development of training and sales materials

Practical Sales

Provide excellent customer service to the account base through regular calls, follow up and ongoing contact to meet customer requirements

Prepare specific sales objectives for every sales call and execute these plans using company sales processes

Planning, Organising and Closing the Loop

Understand, analyse and self-manage based on company objectives and own performance data

Organise time and territory management to achieve set targets through effective journey planning

Operate within agreed cost budgets for entertainment, lens budget and expenses

Execute joint marketing/local promotions that have been formally agreed to drive Hoya’s sales.

Organise incentives and targets for sales growth with specific accounts in-line with Marketing and Sales

Support agreements via Business Cases

Provide feedback on the status of collage objectives, outcomes and next steps for all sales visits via the on-line record card system.

Complete all essential administration documents and ensure their return in the time specified

Managing Self

Ensure company vehicle and all company equipment is well organised and in good, clean working order and always maintain a high level of smart professional appearance

Customer Relationship Management

Organise customer visits to Wrexham in coordination with relevant parties

Field based Sales Experience and / or in practice dispensing experience

Experience preferable

Managing a sales region

Industry experience working with ophthalmic lenses

Dispensing experience and or dispensing qualifications

Technical experience in manufacturing

Specific Skills/qualities required

Results orientated, determine to be the best sales person

Good relationship builder

Able to work on own initiative

Persuasive and professional personal style

Good communication and interpersonal skills (Written, Verbal and 1to1 and group)

Excellent planning and organisational skills

Good knowledge in the optical market or similar industry e.g. pharmacy, medical

Competitive team player

Smart professional appearance

Proficient working knowledge of Microsoft Office and excellent administration skills,

demonstrable sales process skills

• Job Identification 1995
• Job Category 02. Commercial
• Posting Date 12/23/2025, 11:00 AM