Marketing and Social Media Specialist

The Central Washington Fair Association is a private nonprofit 501(c)(3) organization that has a long-term contract to operate State Fair Park.

State Fair Park is home of the Central Washington State Fair, Yakima Valley Sun Dome, a Sprint Boat Racetrack, Yakima County Baseball Stadium and a newly expanding RV Park. The 125-acre campus is the largest multi-purpose venue in Central Washington, hosting more than 200 events annually. The Central Washington State Fair is a 10-day Fair that has been in existence for more than 130 years, celebrating the heritage and agriculture of the Yakima Valley.

The Association is always exploring opportunities to create new self-produced events and partnerships that will bring new programming and additional revenue opportunities to the property.

State Fair Park & Event Center is seeking a highly motivated and creative individual to join our team as a Marketing and Social Media Specialist. As the Marketing and Social Media Specialist, you will be responsible for developing and implementing strategic marketing and communication initiatives, managing social media platforms, overseeing the street team, and promoting events and activities held at the State Fair Park & Event Center.

You will play a key role in driving brand awareness, increasing attendance, and engaging with our target audience.

• Develop and implement comprehensive marketing and communication strategies topromote annual 10-day Fair, other State Fair Park & Event Center self-produced events, year-round client events and overall facility promotion.
• Createand manage social media campaigns across various platforms (e.g.,Facebook, Instagram, Tik Tok, You Tube) to increase brand visibility,engagement, and drive traffic to the organization's website.
• Create engaging and shareable content for social media platforms, including posts, videos, graphics, and other multimedia formats.
• Monitor and analyze social media trends, audience insights, and competitor activities to optimize marketing efforts and stay ahead of industry best practices.
• Collaborate with internal teams and external partners to develop marketing collateral,including brochures, flyers, signage, and digital assets.
• Partner with external marketing agency by providing input, coordination, and internal alignment for promotional events, press releases, and media partnerships.
• Utilize email marketing tools to create and distribute monthly e-newsletters, monthly fan club newsletters, event announcements, and promotional materials tothe organization's subscribers.
• Manageour public-facing “Street Team,” including recruitment, training,scheduling, and supervision of team members. The Street Team is utilized both for on-site and off-site events to raise awareness, promote eventsand engage with the public.
• Coordinate Street Team activities and initiatives to maximize visibility, drive attendance, and engage with the target audience.
• Monitor and respond to online reviews, inquiries, and feedback across various platforms to maintain a positive brand image and customer satisfaction.
• Stayup to date with emerging marketing trends, technologies, and industry standards, and make recommendations for incorporating new strategies intothe organization's marketing efforts. Research what others in the industry are doing in order to learn how we can improve our messaging.
• Use analytics data to create post-event sponsorship reports.
• Create,in conjunction with VP of Business Partnerships & Communications, amonthly marketing plan and calendar.
• Help develop the annual marketing and communication plan for the organization.
• Assistin developing innovative, nontraditional marketing strategies in collaboration with VP and other staff, including…