Director Of National Sales

Who We Are

John I. Haas, Inc. is an innovative, passionate, team‑oriented, and customer‑driven company. We succeed due to the integrity of our employees and take adding to our “family” seriously! We are an equal opportunity employer, believe in educational opportunities, and offer excellent health benefits to our employees and their families. John I. Haas is one of the world’s largest suppliers of hops, hop products, and solutions.

We are a proud member of the Barth Haas Group with branches in Germany, the USA, the UK, Australia and China. The Barth Haas Group conducts business on every continent and is a world leader in breeding, growing, processing, and marketing hops and hop products.

The Director of National Sales leads and oversees the sales efforts of hop products and derivatives to the US beer industry. This role is pivotal in driving the company’s growth and maintaining its leadership position within the craft brewing market. The Director will manage and mentor a team of regional and national craft sales representatives, fostering a collaborative and results‑driven culture to achieve and exceed sales targets.

45% 1. Strategic Sales Leadership:

• Working with the VP of Sales & Marketing, develop and execute a comprehensive national sales strategy for the craft beer segment, aligning with company objectives.
• Identify growth opportunities within the US craft beer industry and craft innovative solutions to meet customer needs.
• Monitor market trends, competitor activities, and customer preferences to inform strategic planning.

20% 2. Team Management and Development:

• Lead, mentor, and manage a team of regional and national sales representatives.
• Set performance goals, conduct regular reviews, and provide actionable feedback to enhance team performance.
• Foster a culture of collaboration, innovation, and accountability within the team.

10% 3. Customer Relationship Management:

• Cultivate and maintain strong relationships with key accounts in the craft beer industry.
• Serve as the primary point of contact for high-level negotiations and strategic partnerships.
• Ensure exceptional customer service and satisfaction throughout the sales process.

10% 4. Sales and Operations Reporting:

• Monitor and analyze sales performance metrics utilizing CRM software, preparing detailed reports for senior leadership.
• Oversee sales forecasting, budgeting, and resource allocation to achieve financial objectives.
• Collaborate with internal teams, including marketing, supply chain, and product development, to ensure seamless delivery of products and services.

10% 5. Market Advocacy:

• Represent John I. Haas at industry events, trade shows, and conferences to promote the brand and expand market presence.
• Act as an industry thought leader, advocating for sustainable and innovative hop solutions.

5% 6. Other Duties:

• Perform other duties as assigned.

• Must comply with all John I. Haas, Inc. policies and procedures, including successful passing of pre‑employment background check and drug test.
• Must comply with our Integrated Management System (IMS) and be trained on procedures applicable to the requirements of the position, including managing significant quality, environmental, and food safety aspects.
• Frequent domestic travel as needed to visit our main office and/or customers.

Required:

• Bachelor’s degree in business, sales, marketing, or a related field
• Substantial (e.g., 10 years) and progressive sales experience, including success in a sales leadership role(s) in the craft beer, beverage or food ingredient industries.
• Excellent communication (verbally and written), negotiation, and interpersonal skills, including a proven track record of driving sales growth and managing high‑performing teams.
• Experience successfully managing and completing multiple priorities with frequent travel and competing deadlines
• Internal advocate for CRM usage by the sales teams and a deep understanding of sales funnels, project pipelines, conversion rate and velocity and how these drive behaviors in sales teams.

Preferred:

• MBA
• Experience in the beer or hop industries
• 5+ years of experience using
• Certified…