Director of Sales & Marketing - Hotel Indigo Lower East Side

Director of Sales & Marketing - Hotel Indigo Lower East Side

Hotel: Lower East Side New York (NYCOS), 171 Ludlow St, 10002

At Hotel Indigo® we deliver inspired service. In all we do, we are vibrant, curious and original.

• Be vibrant by carrying ourselves in a way that says to our guests we are energetic, motivated, confident.
• Be curious by being aware of our hotel and neighborhood and going out of our way to help guests learn and discover what's going on.
• Be original by building connections with our guests and being imaginative to create memorable experiences.

Whatis thejob?

As Director of Sales & Marketing at the Hotel Indigo Lower East Side, you'll be at the forefront of a unique and vibrant brand. You'll go beyond simply monitoring results and take an active role in shaping the hotel's success. Your mission will be to craft and execute a dynamic sales and marketing vision, driving strategies that not only meet but exceed revenue and room night goals.

You'll lead the charge in creating an undeniable presence in the market, ensuring every tactical plan is a step toward achieving our ambitious targets.

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues – recognize good performance
• Train colleagues to make sure they hit hotel revenue goals to stand standards we expect and have

the tools they need to work effectively

• Recommend or initiate any H Related actions where needed
• Drive a great working environment for team to thrive – connect departments to create sense of one team
• Interact without side contacts: guests, vendors, and other contacts as needed
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue
• Help prepare the departmental budget and financial plans including the hotel marketing plan
• Create and implements sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales

average rates, increase volume, food and beverage and banquet sales

• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trades shows and major marketing events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel level departments to facilitate services agreed upon by the sales office and prospective clients
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
• Lead marketing efforts to upsell guests on hotel services, offerings, and amenities

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high‑profile exposure for the hotel
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related inquiries.
• Identify improvements to marketing activities and overall…