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Senior Lead, Field Marketing

Job in Yonkers, Westchester County, New York, 10701, USA
Listing for: Forterro
Full Time position
Listed on 2026-10-02
Job specializations:
  • Management
    Operations Management, BD Manager, General Management, Change Management
Salary/Wage Range or Industry Benchmark: 119000 - 172000 USD Yearly USD 119000.00 172000.00 YEAR
Job Description & How to Apply Below
Senior Lead, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: UK, Remote

Description

We are seeking a dynamic, strategic, and hands‑on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high‑performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.

This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and Rev Ops to ensure alignment, consistency, and scalable success across all territories.

Responsibilities Team Leadership & Alignment
  • Lead and mentor regional BDR managers and individual contributors across Europe and the US
  • Build a unified global BDR culture focused on collaboration, accountability, and results
  • Foster knowledge sharing and team cohesion across time zones and geographies
  • Performance Culture & KPIs
    • Define and implement a unified set of performance KPIs and productivity metrics
    • Build a culture of continuous improvement, feedback, and high output
    • Monitor and report on team performance, pipeline contribution, and attainment
  • Strategy & Process Optimization
    • Evaluate current tools, cadences, messaging, and processes across all regions
    • Standardize best practices in outreach, qualification, and handoff to Sales
    • Partner with Marketing and Rev Ops to refine lead flows and improve conversion rates
    • Hiring, Onboarding & Enablement
      • Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
      • Ensure regular coaching, training, and career development planning
      • Drive retention and engagement through clear paths for progression and performance
    Skills, Knowledge & Expertise
    • –8+ years of experience in BDR/SDR leadership roles, including multi-region team management
    • Proven track record of building or transforming BDR organizations at scale
    • Strong understanding of performance metrics, sales development strategies, and lead management
    • Experience aligning teams around unified KPIs and playbooks across markets
    • Excellent communication, coaching, and cross-cultural collaboration skills
    • Fluent in English
    • Willingness to travel occasionally to regional offices and events
Position Requirements
10+ Years work experience
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