Social Media Manager

Responsibilities

• Own the end-to-end social media strategy across Instagram, Tik Tok, Facebook, You Tube, and emerging platforms.
• Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection.
• Serve as the steward of the brand voice, tone, and point of view across all social touchpoints.
• Set creative direction for social storytelling that balances education, inspiration, culture, and conversion.
• Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy.
• Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments.
• Translate brand initiatives and cultural insights into compelling narratives that resonate with the community.
• Own campaign execution from concept through post-campaign analysis.

• 5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands.
• Proven track record of concepting and executing successful social campaigns with measurable impact.
• Experience partnering closely with founders or senior leadership strongly preferred.
• Strong creative point of view with the ability to think beyond trends.
• Demonstrated experience in campaign storytelling and brand narrative development.
• Excellent copy instincts and visual judgment.
• Comfortable directing content and being on camera when needed.
• Proficiency with tools such as Cap Cut, Canva, Adobe Photoshop, or similar.