Brand Activations & Operations Coordinator

Brand Activations & Operations Coordinator

Apply for the Brand Activations & Operations Coordinator position at Bask and Lather Co
.

Bask & Lather Co. is a fast‑growing, family‑founded haircare brand dedicated to restoring crowns and confidence. Our mission is community‑first and our brand is recognized for authentic storytelling and transformative results. As we expand our experiential footprint across events, retail activations, partnerships, and brand campaigns, we need a detail‑driven coordinator to support seamless execution behind the scenes.

• Assist in planning and executing experiential activations, sampling events, pop‑ups, trade shows, and seasonal campaigns.
• Support integrated creative, content, and digital elements tied to each activation.
• Maintain production schedules, run‑of‑show documents, timelines, trackers, and approval workflows.
• Coordinate creative asset needs for events, signage, packaging, and promotional materials.
• Route creative briefs and specs to internal and external designers; track revisions, deadlines, and approvals.
• Partner with Social and Brand Marketing to coordinate content needs, shot lists, onsite capture moments and pre/post‑event storytelling.
• Source, order, track, and manage all event materials including signage, props, merchandise, packaging, uniforms, fixtures and giveaways.
• Maintain a master inventory system tracking event assets, storage locations, quantities, and replenishment needs.
• Coordinate shipment scheduling, freight logistics, tracking numbers, delivery confirmations, and return shipments.
• Request quotes, communicate specs, and coordinate with vendors such as booth builders, rental companies, glam teams, AV and staffing agencies.
• Manage COIs, permits, venue documents and compliance requirements.
• Assist with on‑site setup, breakdown, merchandising, and event flow.
• Act as an operational liaison for vendors, staff and partners, addressing issues quickly.
• Capture or coordinate behind‑the‑scenes content for social storytelling.
• Coordinate travel itineraries, hotel lists, staff schedules and day‑of credentials.
• Maintain dashboards and reporting tools to track event KPIs (attendance, engagement, influenced revenue, registration, etc.).
• Track event budgets, invoices, POs, receipts, and expense allocations.
• Compile post‑event recaps within 72 hours including insights, risks, wins and recommendations.
• Help refine experiential processes and SOPs for efficiency and scalability.

• 2–4 years of experience in experiential marketing, event production, marketing operations or brand activations (beauty/CPG/lifestyle preferred).
• Experience coordinating creative assets, social content planning and cross‑functional marketing workflows.
• Demonstrated ability to manage vendors, shipments, budgets and event logistics.
• Strong project management, organizational skills and attention to detail.
• Proactive problem‑solver who anticipates needs and owns tasks end‑to‑end.
• Proficiency with Google Workspace, spreadsheets, creating decks and basic project tools.
• Excellent communication skills with internal teams, vendors and partners.
• Ability to travel and work evenings/weekends for events; able to lift up to 25 lbs.

• All activation timelines and deliverables completed on schedule.
• Creative and asset requests routed efficiently with zero missed deadlines.
• 0–1 avoidable shipment or inventory issues.
• Accurate tracking of inventory, materials and budget documentation.
• Strong cross‑functional alignment with Marketing, Creative, Social, and Operations.
• Post‑event recap delivered within 72 hours.

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at

Location:

New York, NY

Salary: $66,400.00 – $83,000.00 (Full‑time, Mid‑Senior level)

To apply, please submit your résumé and cover letter through our careers portal. Referrals increase your chances of interviewing by 2x.