Ua manager for web apps and funnels

Описание:
On The Spot brings startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. It provides employment, HR support, and a benefits package.

* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Build the user acquisition strategy, including channel mix, budgets, benchmarks, and KPIs
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads
• Run and scale Meta and Tik Tok campaigns, and test other social and paid channels
• Own measurement, including MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV
• Drive creative testing and work with design on ad creatives and store assets
• Report weekly on spend, installs, CPI, CPA, retention, ROAS, and payback, and advise leadership on next steps

• 5+ Years in mobile app UA or performance marketing
• A strong track record of growing native iOS and Android apps with paid media
• Senior, hands‑on experience with Google Ads (App campaigns) and Apple Search Ads
• Strong experience with Meta and Tik Tok, and familiarity with other social channels
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies, and store optimization basics
• Experience with an MMP and cohort analysis, including retention, LTV, and ROAS curves
• Experience building UA strategies, benchmarks, and KPIs independently and defending them to a CEO
• Self‑driven and comfortable working as a one‑person function
• Clear spoken English and excellent written English
• Будет плюсом: subscription or in‑app purchase apps, scaling apps across multiple countries, ASO

• B2B arrangement
• Referral bonus available if a candidate joins the team and passes probation
• Benefits package details will be shared during interviews