Corporate Social Media Manager

Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do.

We are focused on long-term value creation and sustainable growth.

Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment

The salary for this opportunity is $105,000.

The Corporate Social Media Manager will lead the social media operating model across Pacific Hospitality Group properties and outlets. The role owns the AI-agent flow, publishing through Sprout Social, and assigned social channels across the Meritage Collection and legacy portfolio, translating brand direction into channel plans, organic engagement, and measurable performance.

The role will work with Property Marketing Leads to define the content needed; PMLs will capture and approve property-specific content on site, while the Corporate Brand & Content Manager owns content strategy, video editing, and brand consistency.

• - Own the social media day-to-day operating model for assigned PHG properties and outlets, aligned with business priorities, brand standards, and property initiatives.
• - Own multiple social media channels for all Pacific Hospitality properties including outlets and collaborate with Stay Golden by Meritage Collection.
• - Own the AI-agent flow from content request through review, routing, and publishing, using established brand and approval standards.
• - Manage social calendars, publishing schedules, campaign rollouts, and day-to-day channel operations through Sprout Social.
• - Own organic content engagement across assigned channels;
  Property Marketing Leads own direct messages and property-specific guest follow-up.
• - Plan and manage Facebook Events for property activations, restaurant programming, seasonal experiences, and other approved initiatives.
• - Work with Property Marketing Leads to identify content needs, define capture requests, and coordinate the flow of approved on-site assets.
• - Size and prepare images for social publishing and create supporting social assets.
• - Source and organize video assets that need to be converted into Reels or other short-form formats.
• - Oversee organic content boosting and platform optimization in coordination with marketing priorities and approved budgets.
• - Own and continuously improve the AI-driven social media content engine, reviewing generated outputs for accuracy, brand voice, platform fit, legal or reputational concerns, and strategic alignment before routing content to the appropriate Property Marketing Lead for review and approval.
• - Coordinate social content management across assigned properties and outlets, ensuring timely receipt.
• - Monitor platform trends, competitor activity, audience sentiment, algorithm changes, and emerging opportunities to inform recommendations.
• - Research social, hospitality, luxury, travel, restaurant, and competitive-set trends and upload relevant compset data to support reporting, benchmarking, and strategic recommendations.

• - Own monthly and quarterly social reporting through Sprout Social, including reach, engagement, audience growth, content performance, and relevant referral or conversion indicators.
• - Translate performance data into clear insights, optimization recommendations, and channel or property-level actions.
• - Build consistent KPI definitions and reporting practices across PHG’s portfolio.
• - Track progress against strategic objectives and communicate risks, opportunities, and decisions to corporate and property stakeholders.

• - Partner with the Corporate Brand & Content Manager to align social execution with content strategy, brand positioning, campaigns, creative direction, and portfolio-wide governance.
• - Build strong working relationships with Property Marketing Leads, hotel teams, restaurant teams, and agency or vendor partners as needed to define content needs, route approvals, and support timely execution.
• - Advise stakeholders on platform best practices, social-first storytelling, community response, and content readiness.
• - Provide strategic support for openings, activations, promotions,…