Vice President of Growth Marketing

Position: VP of Growth Marketing
Status: Full-Time / Permanent / Exempt

This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target - while supporting LTV growth thru driving xsell/upsell services.

You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS.

We are looking for a leader who sets demand strategy and sees around corners - not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success.

• Paid search and Google Local Services Ads (LSAs)
• Paid social
• Connected TV & video
• SEO, local and multi-location SEO across ~100 branch markets
• Website and conversion-rate optimization (CRO)
• Direct mail
• Print and offline advertising
• Offer testing
• Incrementality and ROI measurement
• Local media budget, pacing, and ROI - managed to CAC, CPL, and ROAS at the branch level
• Agency & contractor management and accountability
• Growing the recurring / subscriber base as a primary funnel objective

You'll partner closely with peer leaders in marketing to achieve success for the brand:

• Director of Brand & Integrated Marketing who drives campaign calendar, brand marketing, creative, product marketing, PR, organic social, de novo launch / field marketing
• VP CRM who drives automation & lifecycle via email/SMS lifecycle, CRM, and data pipelines for marketing

You will lead a team of three plus a roster of agencies and contractors. You'll have the latitude to shape, develop, and make changes to deliver outcomes.

We are a scaling company with industry leader category status, that has high growth expectations and the organizational ability to move quickly. We are data-driven with access to the data you'll need to succeed. This role's executive sponsor operates with a highly aligned, loosely coupled approach to people management - the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions.

• Digital channel management- particularly in paid social and CTV, but also AdWords, Google LSAs, SEO
• Offline channels (direct mail, print, local radio)
• Multi-location / field-based business - ideally managing performance down to the location level
• Managing media investments to a CAC target and/or ROAS
• Experience developing incrementality and attribution measures of media & channel efficacy
• Building landing-page experiences and running disciplined A/B testing to measure impact
• Managing agencies and contractors with a hands-on approach - you drive accountability and continuous improvement in performance
• Treating ad copy and creative as a lever, not an afterthought - partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up
• Commercial / B2B demand generation (a plus)

• 10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team
• Experience in B2C multi-location and/or field-based businesses strongly preferred
• Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI
• Proven track record managing successful cross-channel acquisition programs at scale
  
  Strong project-management skills and attention to detail, with the ability to run many efforts simultaneously
• Excellent written and verbal communication skills - experienced in executive presentation of marketing efforts
• Track record collaborating with cross-functional teams and non-marketing operators

• Strategic thinker who can take a high-level objective and run with it.
• Focuses on strategy over just "adding channels" - how to reach the right audience and where that audience will be
• Experienced leveraging AI to drive team efficiencies and growth objectives
• Comfortable moving between tactical and strategic work - all of us are still hands on at all levels of the business
• Measurement-obsessed - you ensure every dollar is working on strategies that move…