Senior Program Manager, Product & Marketing Operations

Job Title: Senior Program Manager, Product & Marketing Operations

Location: Yonkers, NY (Hybrid ) or Remote
Reports to: Senior Director of Operations

Salary: $110-$130K

Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, Tik Tok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.

This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness.

We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete.

This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up.

The ideal candidate has personally managed physical consumer product launches and integrated marketing campaigns in a fast-paced environment, coordinating Brand, Operations, Supply Chain, Social, E-commerce, CRM, Paid Media, and external partners. The role owns planning, dependencies, delivery tracking, escalation, and completion verification. Functional leaders retain ownership of strategy, staffing, technical and creative quality, and approvals within their areas.

• Own execution for:
  • New product development (concept → formulation → packaging → launch)
  • Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations
• Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
• Secure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure.

• Manage full NPD lifecycle:
  • Concept and kickoff
  • R&D and formulation coordination
  • Packaging development
  • Labeling, claims, and compliance
  • Sampling, testing, and approvals
  • Launch readiness
• Ensure all SKUs, variants, and components are fully scoped from the start
• Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers

• Manage execution of:
  • Sales campaigns
  • Retail launches and activations
  • TV segments, influencer campaigns, and partnerships
• Ensure all assets, timelines, and deliverables are aligned across channels
• Coordinate with Social, Brand, E-commerce, and external partners

• Lead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisions
• Define and validate scope during kickoff and planning:
  • All SKUs
  • All deliverables and assets
  • All timelines and dependencies
• Validate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisions
• Identify missing SKUs or deliverables early; manage approved scope changes and…