Website Copywriter

Yorkshire, United Kingdom | Posted on 31/08/2026

Time Outdoors exists to help more people get active outdoors.

For more than 20 years we've connected people with events, challenges, charity places and adventures. Whether someone is looking for their first 10K, a challenge to take on with friends, a charity place in a major event or an adventure further afield, we want Time Outdoors to be the place that helps them find it and take that next step.

Alongside our community, we work with charities, event organisers and adventure providers - including some of the biggest and most recognisable brands in the sector - helping them reach the right people and turn interest into participation.

There's a lot happening  words on our website do a lot of that work: thousands of listings - events, challenges, trips, clubs - are how visitors discover what to do next, and the landing pages they arrive on are where they choose.

What we need now is a writer who can own every word of that journey - and make it convert.

We're a small, close-knit team based in Yorkshire, punching well above our weight. We've built an AI-powered listings tool that does the heavy lifting of drafting and updating listing content - but it needs a sharp editorial eye behind it.

That's this role.

If you're a sharp, versatile writer who loves the craft of a well-turned sentence - and you're genuinely excited rather than threatened by what AI tools can do for your productivity - this role was built for you.

This is a copywriting job - but not a traditional one. It's editorial craft applied at scale, with AI doing the first draft and you making it excellent: accurate, on-brand, and written in a way that makes someone want to click sign up.

You'll own the quality and accuracy of the written word across the website - the landing pages people arrive on, the hundreds of listings they scan, and the listing pages they commit on - working with guidance from our Marketing Manager to make sure every step of that journey is doing its job: converting a visitor into a participant. You'll also work alongside our Listings Coordinator, who focuses on basic listings, helping maintain consistency across the whole site.

The AI tool handles volume. You bring judgement - knowing when a draft is flat, generic, or just slightly wrong, and fixing it fast, while keeping every page in Time Outdoors' distinctive Yorkshire, no-nonsense voice.

• Listings are accurate, well-written and consistent in tone across the site - whether AI-drafted or written from scratch.
• Click-through from landing pages into listings - and conversion from listing to sign-up - both improve as a result of clear, sharp copy.
• Key landing pages - charity places, challenges, advertiser sign-up - are current, on-brand and measurably converting.
• The AI listings tool's output gets better over time because you're refining prompts and catching patterns in what needs fixing.

Own the words across the website

• Review, edit and improve AI-drafted listing content for accuracy, clarity, tone and conversion - across events, challenges, trips and clubs.
• Write listings and content from scratch where AI drafting isn't the right starting point.
• Keep Time Outdoors' tone of voice - authentic, down to earth, no BS - consistent across thousands of pages.
• Fact-check details (dates, locations, entry requirements) so listings are always accurate and trustworthy.

• Own the copy on the landing pages people arrive on - charity places, challenges, advertiser sign-up, campaigns - from the page intro and section headers to the calls to action that earn the click.
• Then own the next step: listing pages that give people the confidence and clarity to commit -…