PPC Manager

Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy.

They pride themselves on delivering the best product and service to stay ahead within their sector.

They are looking for an experienced Paid Media/ PPC person to join a strong digital marketing team.

This role will suit any Paid Media/ PPC person with consumer experience. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions.

• Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
• Multi-million £ budget management
• Manage the PPC automation and devise and deliver key automation initiatives.
• Implement innovative strategies to achieve business targets and growth across our paid media accounts.
• Hands on bid management and daily account optimization.
• Work with the analytical team to create bespoke paid search performance reports.
• Conduct keyword research, market research, audience segmentation and competitor analysis.
• Build and manage relationships with external partners (Google & Bing).

• Hands on experience with paid search ad serving platforms and able to display experience of managing large budgets
• Confident in providing accurate monthly forecasts with the support of the head of digital
• Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
• Able to develop a long-term strategy with hands-on ability to get things done
• You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
• Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.