Digital Automation Specialist

Digital Automation Specialist

We are looking for a tech‑savvy marketeer to join our team at Flutter UK & Ireland. As a member of our Mar Tech team in Marketing Services, we want you to put automation at the heart of our workflow processes and drive forward our AI/automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery.

The successful candidate will work with the wider Marketing Services team to best apply operational excellence across key tooling partners in the delivery of our marketing programme across brands and verticals.

• Identify and implement AI/automation opportunities across paid media, search, social, and affiliate marketing.
• Build automated workflows for campaign setup, optimisation, audience management, and reporting; in the process creating a playbook for marketing operators to iterate & scale.
• Partner with channel teams to integrate automated bidding, creative selection, and feed‑based optimisation programmes.
• Work with Mar Tech/AdTech teams and platforms to deploy new automation features and ensure best‑practice governance in the delivery of our marketing activity.
• Monitor performance and continuously refine automated processes for accuracy, scale, and efficiency.
• Clearly communicate our roadmap to stakeholders, ensuring plans stay on track and successes are celebrated and results/progress shared.
• Responsible for ensuring adherence to wider Flutter AI & Automation enablement policies, ensuring safe & privacy compliant adoption.

• Bachelor’s degree in Marketing, Business Communications or Applied Computer Science (preferred).
• Exposure to marketing automation platforms with familiarity of basic marketing metrics. Hands‑on experience using AI platforms such as OpenAI, Anthropic Claude, or similar technologies in a marketing context.
• Comply with responsible AI, governance frameworks, & AI ethics.
• Experience building or supporting campaign creation and customer journey.
• Working knowledge of HTML/CSS and operating systems.
• Experience working in multi‑location and cross‑functional teams in a multi‑brand and multi‑vertical business.
• A good understanding of Gen AI, large language models, and how AI products work. You stay current with AI developments and can articulate how AI capabilities can solve business problems. You actively leverage Flutter’s AI tools to maximize your productivity.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.

• £1,000 annual learning fund
• Unlimited holiday
• Twice‑yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Flexible ways of working – home or office, it’s your choice!
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply.

Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.