Group Digital Marketing Manager

Group Digital Marketing Manager

Location:

York- YO10 4UX
with onsite parking
We are excited to offer an exceptional opportunity to a Group Digital Marketing Manager.
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.
Our expanding portfolio of UK based attractions includes: ITV’s Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Experience, The Real Mary King’s Close on Edinburgh’s Royal Mile, York’s Chocolate Story, Eden Camp in Malton, Oxford Castle Prison.

The Role
Reporting to the Director of Marketing Services you will be the Group’s central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will join us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme, including the recent rollout of new websites, an upgraded ticket-checkout process, and the implementation of a new CRM system.

You will play a lead role in shaping what comes next, using data-driven insights to identify opportunities, drive innovation and continually evolve our digital function.
You will play a key role in analysing, challenging, innovating and leading, identifying opportunities and turning ideas into action to evolve the digital marketing function for the future. As the Group’s digital expert and point of reference for the wider marketing team, you will proactively share knowledge, make recommendations and provide direction and expertise to help colleagues improve their digital activity and results.
With accountability for the entire digital guest user journey, conversions, ROI, demand generation alongside marketing data analysis and reporting, you will work closely with the central team, attraction marketing teams, central stakeholders and external agencies to champion a performance marketing approach, whilst improving centralised processes and driving efficiencies. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.

The Ideal Candidate
We are looking for a self-starter and natural digital leader who can think strategically whilst remaining comfortable being hands-on, with strong B2C experience and a passion for performance. You’ll lead a broad range of digital activity across paid media, CRM, segmentation and automations, SEO/AEO, marketing and customer data insights and reporting, using tools like GA4 and Tag Manager, ultimately turning data into clear insights and actions that drive growth.
You will bring a solid understanding of UX, conversion optimisation and customer journeys, and data reporting, along with the ability to manage agencies, juggle multiple priorities and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with Dot Digital and ticketing or e-commerce systems would be advantageous, though not essential.
You’ll be confident sharing your expertise with others and comfortable constructively challenging colleagues, agencies and existing processes when you believe there is a better approach. You’ll be able to move between the strategic and the technical, understanding the detail while always keeping sight of the bigger commercial…