SEO Specialist

Location: York – Hybrid (2 days in the office)

Salary: £35,000 per annum

Our client is an established technology business supporting digital transformation across the UK public sector. Working across cloud and hybrid infrastructure, data, AI, security and collaboration technologies, they help organisations innovate and deliver better outcomes.

They are now looking for a Search Optimisation Specialist to join their Marketing team and help maximise the business's visibility across traditional search engines, AI-powered answer engines and generative AI platforms.

As Search Optimisation Specialist, you will play a key role in developing and delivering strategies across SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).

You'll help ensure the business is discoverable wherever people search for information, optimising content for traditional search engines and emerging AI platforms while using data and insights to improve visibility, rankings and citations.

• Develop and execute SEO, AEO and GEO strategies to improve visibility, rankings and citations across search engines and AI platforms.
• Conduct keyword, topic and prompt research to identify optimisation opportunities.
• Create and optimise on-page content, technical elements, metadata and structured data.
• Structure content using schema markup, clear Q&A formats and concise summaries to improve visibility in AI-generated answers.
• Monitor rankings, visibility and citation performance, producing reports and actionable insights for stakeholders.
• Keep up to date with search algorithm updates, industry trends and developments across AI platforms.
• Work with tools and platforms such as ChatGPT, Claude, Perplexity, Google Gemini and Microsoft Copilot to understand how content is discovered and cited.
• Optimise paid search ad copy, extensions and landing pages to improve campaign performance.

• Extensive experience in SEO, with hands-on expertise in AEO and GEO.
• Strong analytical and editing skills, with excellent attention to detail.
• Advanced knowledge of SEO, AEO and GEO best practices, including schema markup, structured data and E-E-A-T principles.
• Understanding of how AI platforms retrieve, summarise and cite information, and how to optimise content accordingly.
• Experience using SEO and analytics tools such as Google Search Console, Ahrefs, SEMrush and Screaming Frog.
• Ability to analyse ranking, visibility and citation data to identify opportunities and inform strategy.

• Hybrid working, with 2 days in the office.
• Opportunity to work at the forefront of AI-driven search and digital marketing.
• The chance to develop and shape SEO, AEO and GEO strategies within an established technology business.