Senior Brand Lead

We’re delighted to be recruiting a Senior Brand Lead to own and activate a high-growth DTC brand at a pivotal stage of its evolution.

This is a senior, high-impact role, with responsibility for bringing a refreshed brand identity to life across every channel and touchpoint, ensuring it’s consistent, commercially effective and impossible to ignore.

You’ll operate as the brand guardian, balancing long-term brand building with short-term performance in a fast-paced DTC environment.

• Brand stewardship - Embed and govern a refreshed verbal and visual identity across the business.
• Campaign & calendar leadership - Own the end-to-end brand and campaign roadmap, aligning ATL, product launches, CRM moments, experiential and trading moments.
• ATL strategy & execution - Lead planning, testing and optimisation of major brand campaigns (TV, video, OOH), from brief to post-campaign evaluation.
• Brand measurement - Own tracking and effectiveness, translating brand health into commercial impact.
• Organic brand presence - Set direction across social, PR and experiential to ensure a distinctive, emotionally resonant presence.
• Agency leadership - Brief, manage and elevate creative and PR partners to deliver standout, commercially strong work.

This role is both strategic and hands-on. The successful candidate will set direction, influence senior stakeholders and still be comfortable in the detail: building plans, reviewing creative, tightening timelines and driving execution.

• Senior brand experience in DTC or consumer-led businesses
• Proven ATL campaign leadership and media testing experience
• Strong background in brand tracking and effectiveness
• Commercial credibility in performance-driven environments
• Confident cross-functional influencer who can challenge constructively

For much more information on the role and my client please apply immediately.