Data Activation Executive

Job Type: Permanent Job Sector: IT Region:
Yorkshire

Location:

Doncaster Salary

Description:

Competitive salary based on skills and experience Posted: 02/07/2026 Recruiter: DFS Job /TP/1953/368 Job Views: 2

Working closely with the Data Analytics Manager and wider Marketing Team, this role will be responsible for turning audience data and customer intelligence into real-world outcome-driven marketing activations across paid media, CRM, and emerging channels across the DFS Group. This role sits at the heart of our Group Customer Data Strategy so the successful candidate will be responsible for the deployment and activation of our First Party Data (1PD) audiences, enriching audience data with insight and 3rd party sources, and supporting the Marketing team to target, test and report our audience data effectively.

You will contribute to smarter targeting, effective measurement, higher marketing efficiency and deeper customer engagement. This is a highly collaborative role, working closely with our Digital, Paid Media, CRM, Creative, and Web teams to help translate insights into action. As part of this, you will have the opportunity to provide audience recommendations that translate across the marketing funnel as well as understanding the needs of channel managers to drive forward business, channel and campaign goals.

Additionally, there will be a need to work collectively with our partner agency teams to ensure alignment on audiences, testing frameworks and execution excellence across our audience strategy.

• Using Customer Data Platform/Big Query-powered segments to build, refine and deploy customer audiences across activation channels including Paid Search, Paid Social, CRM, Display, CTV and Partnership channels.
• Maintaining consistent audience naming conventions, governance and best practice across platforms whilst ensuring all audiences are privacy-compliant, robust and match to platform requirements.
• Working with channel teams to help develop audience targeting strategies based on marketing insights, campaign goals and attributed performance data.
• Supporting the creation of activation-level dashboards (e.g., audience delivery, match rate, incremental uplift, profit model reporting).
• Ensuring all activation is logged and tagged correctly to feed into our Measurement Framework.

• Supporting the activation and reporting of high-impact customer data capture initiatives across web, in-store, CRM and social.
• Supporting the process to upload, validate and enrich customer data using the Cleanroom environment and partner datasets.
• Working with the Marketing and Data Engineering team, support the optimisation of data pipelines for activation readiness.

• Experience in digital marketing audience activation across at least one major channel (Paid Search, Paid Social, CRM, Display, etc).
• Understanding of audience targeting, customer segmentation or customer lifecycle marketing.
• Strong analytical mindset with ability to interpret audience and performance data.
• Experience working with marketing platforms (ads manager), Customer Data Platforms (e.g. Bloomreach) and insight tools (e.g. Google Analytics).
• Comfortable manipulating and quality-checking datasets for activation, interpreting data to spot trends and identify opportunities.
• Familiar with test-and-learn frameworks (A/B tests, geo-tests, messaging tests).
• Excellent stakeholder communication skills.
• Experience using Big Query or SQL for basic queries.
• Exposure to data clean rooms (e.g., Google Big Query Cleanroom).
• Experience activating 1PD audiences and API/CAPI integrations.
• Experience in retail, e-commerce or multi-brand environments.
• Understanding of attribution, incremental, MMM or profit-based optimisation.

• 22 days holiday, plus the option to buy up to 5 more.
• Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year.
• Health cash plan from £2 a month, with everyday cashback.
• Employee Assistance Programme for support when you need it.
• Extras like flu vouchers, menopause support and health check.
• Pension with company…