Head of Brand Creative

Job Description

Head of Brand Creative

Salary: 70000 - 100000 per annum
Location: Huddersfield
Working Pattern: Hybrid 3 days office / 2 days home
Experience: 8 years
Domain: Consumer goods retail fashion lifestyle or other emotive product-led brands

About the Business

Our client is a well-established consumer goods and retail business with a strong heritage and an ambitious vision for the future.

The organisation designs and sells products that support families throughout their parenting journey with a broad product portfolio spanning furniture interiors pushchairs clothing equipment and toys.

The organisation is entering an exciting period of transformation with an ambition to become the go-to destination for expectant parents.

As the brand looks to connect with a new generation of consumers there is a clear opportunity to modernise how it looks feels and communicates across every customer touchpoint.

The Role

We are looking for an experienced Creative Lead to join the business at a pivotal point of growth and transformation.

This is a senior creative leadership role responsible for shaping and evolving the brand with a particular focus on increasing relevance with younger digitally minded consumers.

You will lead the creative vision across digital social retail and wider omnichannel touchpoints ensuring the brand is distinctive consistent and emotionally engaging.

Alongside leading the creative direction you will play a key role in developing the internal creative function bringing more capability in-house and building a stronger more efficient content operation.

Reporting into the Marketing Director you will work closely with marketing digital product retail and commercial teams as well as external agencies and creative partners.

This is a strategic and hands-on role suited to someone who can set the creative vision while remaining close enough to the work to ensure a high standard of execution.

Key Responsibilities

Brand & Creative Direction

• Define evolve and modernise the brands creative expression across all consumer touchpoints.
• Develop a distinctive creative vision that increases relevance with younger and digitally minded consumers.
• Ensure the brand is cohesive recognisable and consistently executed across digital social retail and omnichannel environments.
• Set creative direction across art direction photography styling casting visual identity and tone of voice.
• Translate brand and commercial strategy into clear creative direction and actionable guidance.
• Act as a senior advocate for the brand maintaining a high standard of creative output and brand consistency.

Campaigns & Storytelling

• Lead the development and delivery of brand campaigns product campaigns and omnichannel content.
• Translate product propositions into compelling and emotionally engaging creative concepts.
• Oversee creative output across design photography video and content.
• Develop creative that is effective across Organic Social Paid Social Digital Retail CRM and Wholesale.
• Ensure individual product categories have clear and compelling creative propositions while remaining connected to the wider brand.
• Establish effective creative processes from strategy and concept development through to production and execution.
• Use consumer understanding data and performance insight to inform and improve creative output.

Creative Team & Capability

• Assess the existing creative operating model and identify the future capability required to support brand and content growth.
• Lead and develop the existing creative team including graphic designers and copywriters.
• Build out the wider in-house creative function including content creators and additional creative capability as the business grows.
• Increase the amount of creative production delivered in-house reducing reliance on external agencies where appropriate.
• Introduce modern creative workflows tools and processes to improve speed efficiency and quality.
• Develop a scalable content operation capable of supporting both always-on content and major brand campaigns.

Digital Content & Innovation

• Drive creative across digital and social channels ensuring content is relevant to the customer journey and optimised for each platform.
• Explore new digital tools and technologies to improve creative output and efficiency.
• Demonstrate curiosity around AI and its application across creative development and production.
• Identify opportunities to use emerging technology and new creative formats to strengthen the brand.
• Ensure creative output balances brand building with…