SMC Marketing Lead; ABM Growth Strategy Job York area,York and North Yorkshire England UK,Marketing / Advertising / PR

We’re looking for a Lead, SMC Marketing focusing on ABM Growth Strategy to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build Snap’s Medium advertiser pipeline strategy by translating SMC strategy and business objectives across Snap’s products into account based-marketing (ABM) plan
Translate BD pipeline goals into quarterly forecasts for Marketing Qualified Accounts (MQAs) and pipeline. Provide investment recommendations by industry and region to achieve these goals
Develop new sources to acquire qualified Medium advertisers through established and emerging channels, including publishers, communities, newsletters, podcasts, agencies, partners, and events
Design 1:many, 1:few, and 1:1 ABM outreach and activation plays, defining who each play should reach, what content or experience it should offer, and what outcome it should drive
Drive cross-functional delivery by establishing clear briefs, ownership, timelines, and dependencies, and aligning Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD through launch
Own the test roadmap for new audiences, demand sources, messages, offers, and experiences. Set a clear hypothesis and success measure each test and turn successful tests into repeatable ABM plays
Lead the closed-loop partnership with Lifecycle Marketing, Growth, BD Strategy, and BD. Define the context and next step that should accompany each qualified account, then using BD outcomes to improve future targeting and ABM plays
Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals. Measure performance against these goals and use the results to recommend which ABM plays to scale or improve using the results to recommend which ABM plays to scale or improve

Benefits

Up to 28 weeks of parental leave and return-to-work program
Adoption, surrogacy, infertility, and fertility preservation benefits
Backup child care coverage, center-based care support, & caregiver assistance
Dependent Daycare Flexible Spending Account
For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
Short-term disability, long-term disability, basic life insurance, and AD&D insurance
Lactation rooms (based on office location) and breast milk shipping coverage
Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
Dental coverage, including orthodontia benefits
Vision coverage, including frame and contact allowance and LASIK benefits
Free membership to One Medical for primary and urgent healthcare services
Business Travel Insurance
Gym perks and discounts
Team fitness classes and races
Sports leagues
Cooking and nutritional workshops
Well-being reimbursement
Unlimited access to virtual physical therapy with Anthem
15 sessions per year of mental health for you + dependents through Lyra
Generous time off and leave programs. In the US, this includes the following:
Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
12 paid holidays per year
15 sick and safe days per year
Social gatherings, team outings, and volunteering programs
Speaker series, classes, and subscriptions to educational programs
Meditation and yoga classes
Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
Flexible Spending…