Senior Client Marketing Manager Job York area,York and North Yorkshire England UK,Marketing / Advertising / PR

We're looking for a Senior Client Marketing Manager to build and lead the strategic client marketing function at Empathy
This role sits at the intersection of Client Success, Product Marketing, Growth Marketing, Product, and our clients. You'll bring the marketing lens, serving as a subject matter expert for strategic implementations and ongoing client relationships. You'll join conversations early to understand each client's ecosystem, goals, audiences, and constraints, translating those insights into a marketing strategy that drives successful launches, activation and adoption, internal audience readiness, expansion, and long-term client retention
You’ll also own the operating model for how Marketing engages with clients across the lifecycle, creating the processes, touchpoints, and cross-functional ways of working that allow us to deliver a consistent, high-quality client experience 'll establish goals and success metrics, track performance, and use results and client insights to continuously improve how Marketing drives client outcomes
At its core, this role is about connecting the dots: ensuring that what we build, launch, and communicate internally translates into meaningful outcomes for our clients and their customers. You'll measure and report on the impact of client marketing, using data and feedback to identify opportunities to improve activation, adoption, engagement, expansion, and retention
Serve as the strategic marketing SME for key client implementations, joining discovery early to understand each client's ecosystem, audiences, goals, constraints, and communications landscape
Translate client needs, implementation plans, and business objectives into marketing strategy, customer communications, and touchpoint recommendations
Own the connection between Product Marketing, Growth Marketing, Client Success, Implementation and Product, translating product and marketing decisions into clear client implications, communications needs, and downstream actions
Establish and own the marketing operating model across the client lifecycle, defining when and how Marketing engages, key milestones, handoffs, routines, and scalable best practices
Partner closely with Client Success and implementation teams to ensure clients have the right messaging, resources, campaigns, and communications to successfully launch and drive adoption of Empathy
Develop repeatable frameworks and playbooks for client marketing engagement while identifying opportunities to tailor the experience for strategic clients
Build strong feedback loops that bring client insights and needs back to Product Marketing, Marketing, Product, and leadership to inform future strategy and product development
Own client advocacy strategy, identifying opportunities to develop client stories, testimonials, case studies, references, thought leadership, and other programs that demonstrate Empathy's impact
Lead Empathy's Customer Advisory Board, building a high-value experience for senior leaders while translating insights into actionable opportunities for Empathy
Own the relationship across Marketing and Client Success to identify opportunities to deepen client relationships, increase engagement, and demonstrate measurable value
Serve as a trusted strategic advisor to senior client stakeholders and internal teams, bringing clarity to complex initiatives and ensuring strong alignment across stakeholders

Benefits

Financial Wellness
- Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
Stock Options
- Competitive equity offerings for all employees to share in the success of the company
Parental Leave
- Paid leave for new and expecting parents with flexible extension and return to office options
Bereavement Care
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