Campaign Marketing Lead Job York area,York and North Yorkshire England UK,Marketing / Advertising / PR

As Campaign Marketing Lead for our Automotive business unit, you’ll drive awareness, demand generation, and thought leadership across the auto ecosystem
You’ll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase Nova Credit’s solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass
This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders
You’ll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical
Understand Nova Credit’s value proposition, products, and positioning within the automotive lending industry
Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships
Review and audit existing marketing assets and identify content and campaign gaps across audience segments
Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition
Develop and deliver flagship content pieces for each core audience:
Automotive Lenders and Dealers
Execute Nova Credit’s presence at 1-5 major industry conferences
Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit
Build relationships with partner marketing teams to enable co-marketing initiatives
Begin outlining regional roadshow strategy and pilot framework
Contribute to the re-design and overhaul of the Nova Credit website
Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption
Lead Nova Credit’s conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
Launch and iterate on regional roadshow model—designing replicable event formats that bring together dealers, automotive lenders, and platform partners
Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness

Benefits

SF / NY salaries across the US
Free flight anywhere in the world on every anniversary
Complementary wellness benefits, including Headspace and Ginger subscriptions
$75/month contribution by Nova towards commuter benefits
$50/month contribution by Nova Credit towards your cell phone bill
Dental and vision are 95% subsidized for Nova Credit employees, and 50% for dependents
Unlimited paid time off policy
$1500/year professional development budget
Catered lunch on Mondays, Wednesdays, and Fridays
Health insurance

Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers
Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
Experience in auto lending marketing preferred
Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
Data-informed mindset—you understand how to measure content performance and optimize based on metrics