CRM Manager

Are you a commercially-minded CRM professional who thrives on using customer data, automation and lifecycle marketing to drive retention and revenue?

We're partnering with an ambitious, fast-growing business that have an exciting opportunity for a CRM Manager to take ownership of the entire CRM activity. Joining a wider digital team in a standalone specialist role where you'll have genuine influence over strategy, customer engagement and business growth.

Reporting into a Head of Digital, you'll be responsible for shaping and executing the CRM and customer retention strategy across multiple brands. This is a highly visible role where you'll own the customer lifecycle programme, drive email marketing performance, and use customer insight to improve engagement, repeat purchasing and long-term customer value.

You'll have the freedom to bring new ideas, challenge existing processes and build a best-in-class CRM function within a business experiencing significant growth.

• Take full ownership of CRM and email marketing activity across multiple brands.
• Develop and manage the CRM roadmap, ensuring all communications support wider commercial objectives.
• Plan, build and execute engaging email campaigns and automated customer journeys.
• Create and maintain a comprehensive campaign calendar, balancing promotional activity with retention and engagement initiatives.
• Work closely with creative, marketing and brand teams to deliver compelling customer communications that reflect each brand's identity and positioning.
• Lead the ongoing development and optimisation, including supporting platform migration and process improvements where required.
• Monitor campaign performance, analyse customer behaviour and provide actionable recommendations to improve results.
• Build reporting dashboards and performance insights to support data-led decision making.
• Drive a continuous testing programme across subject lines, messaging, creative, audience targeting and automation workflows.

About You

• A track record of delivering successful email marketing campaigns that drive measurable business results.
• Excellent analytical skills with the ability to interpret data and turn insights into action.
• Experience creating customer segmentation strategies and lifecycle programmes.
• Confidence working cross-functionally and influencing stakeholders at all levels.
• A proactive, self-starting approach and the ability to thrive in a fast-paced, high-growth environment.