Digital Marketing Assistant Mount School Job York area,England UK,Marketing / Advertising / PR

About this Role Main Responsibilities and Duties Digital Marketing and Social Media

Manage the School's social media channels by gathering, creating, scheduling and publishing engaging content that showcases school life, achievements and the School's ethos.
Develop, maintain and regularly review a comprehensive social media content calendar to ensure consistent and effective online engagement.
Monitor digital trends and identify opportunities to create relevant and engaging content that increases reach and interaction.
Contribute to the development, implementation and continuous improvement of the School's social media strategy.
Regularly update and maintain the School website, ensuring information, events, news stories and content remain accurate, relevant and engaging.
Create, draft and distribute targeted email marketing campaigns to parents, prospective families and other key stakeholders.
Produce high-quality written content for digital platforms, including website articles, news stories, social media posts and email communications.

Marketing and Communications

Capture and edit high-quality photographs and videos that effectively promote all aspects of school life.
Support and accompany external photographers and videographers during on-site visits and events.
Manage and maintain the School's photo and video library, ensuring compliance with data protection regulations, image permissions and usage rights.
Assist in the production and updating of marketing publications, including prospectuses, parent handbooks, curriculum booklets and other school literature.
Design and produce marketing materials such as posters, flyers, advertisements, displays and promotional assets.
Ensure all communications and marketing materials are consistent with the School's brand identity and brand guidelines.
Research, write and edit engaging marketing copy and news content for a variety of audiences and platforms.
Conduct market research and competitor analysis to identify trends, opportunities and areas for development.
Monitor brand awareness and provide insights that support pupil recruitment and retention strategies.
Proactively identify and create opportunities to enhance the School's profile, strengthen its reputation and support pupil recruitment objectives.

General Responsibilities

Attend School events, open mornings, performances and other activities, including occasional evening and weekend commitments, with time off in lieu provided.
Build positive working relationships with colleagues across the School to gather content and promote activities effectively.
Undertake any other duties reasonably required by the Director of External Relations that are commensurate with the level of the post.
Support and promote the School's commitment to safeguarding, equality, diversity and inclusion at all times.
Act as an ambassador for the School, demonstrating professionalism and promoting the School's values in all communications and interactions.