Marketing Assistant

Contract Type: 1 year Fixed Term (with potential to move to permanent), all year round

Working Hours: 15 hours per week (2 days per week, flexible working arrangements considered)

Salary: £13.21 per hour

Annual Leave: 5.6 weeks pro rata (inclusive of bank holidays)

There will be a 3 month probationary period.

York Steiner School is an independent, non-selective school providing Steiner Waldorf education to children aged 3 to 16. Rooted in Steiner Waldorf philosophy, we offer a holistic and creative learning environment that nurtures the whole child — head, heart, and hands. We are part of a network of successful UK and Irish Waldorf schools and enjoy strong community ties in the city of York.

Are you a capable and creative storyteller, with multi-media marketing experience? We’re looking for an individual who is passionate about content creation and real life engagement to help deliver our school’s marketing strategy. As well as delivering a marketing plan to support pupil recruitment, this role will also help to support key events and help to build engagement with our school’s alumni and wider community.

The purpose of this role is to support the School Business Manager to deliver the school’s marketing strategy and raise the profile of York Steiner School with the ultimate aim of increasing pupil enrolment. The postholder will establish and deliver a multi media marketing plan, including creating beautiful and engaging content for social media, support key events and develop alumni relations through regular newsletters.

Work with the School Business Manager to produce and deliver a marketing plan in line with the school’s marketing strategy, with the aim of driving pupil recruitment and enhancing the school’s public profile.

Help to maintain and update the school’s website, social media accounts, newsletters and other communication channels.

Create compelling and informative written and visual content in line with the school’s ethos and values and communications guidelines.

Ensure consistent branding and tone of voice across all platforms.

Use the brand tools provided to design and produce digital and print assets such as social media adverts, flyers, banners, and prospectuses.

Track and report on engagement metrics to inform marketing activity.

Promote open days, seasonal festivals, and other key events.

Build and maintain an alumni contact database

Deliver regular alumni communications, including newsletters and updates, including opportunities for involvement in mentoring, storytelling, and promotional efforts

Keep annual records of exiting class 10 alumni, producing a yearbook and inviting them to join the alumni database.

Help to organise an annual alumni event

Support alumni-led fundraising campaigns in collaboration with the School Business Manager

Support coordination and promotion of events such as school fairs, festivals, and open days

Attend key events to support delivery and capture promotional content

Relevant experience in marketing, communications, public relations or a related field

Strong written and verbal communication skills

Working knowledge of website, CMS platforms and social media channels

Ability to create engaging content tailored to different audiences and working within brand guidelines

Experience working on campaigns or promotional events

Confident, collaborative and able to take initiative

Alignment with the ethos and values of Steiner education

Experience working in a school or educational environment

Familiarity with events and engagement activities

Basic design/layout skills (e.g., Canva or similar…