Paid Media Specialist – Hybrid

Are you passionate about Paid Media with hands-on skills in executing successful PPC and Paid Social campaigns?

We are thrilled to be working with a growing, well-established supplier of building equipment, who have an international remit and a reputation for delivering high quality and well-engineered products. They drive revenue through ecommerce and are currently seeking a Paid Media Specialist to join their team in East Yorkshire to deliver and optimise large-scale, in-house paid advertising and paid social campaigns.

This is a hands-on performance marketing role that goes considerably further than simply maintaining campaigns. We are looking for someone who can understand the commercial objective behind advertising, identify opportunities, control spend, challenge performance, test new approaches and clearly explain what is happening within the accounts and why.

Key responsibilities include:

• Day to day paid media strategy and ownership across the UK and US businesses
• Ownership of Microsoft and Google Ads including search, shopping & Performance Max
• Own paid social advertising, including Meta and the continued development of additional channels
• Work with Google Merchant Center, Microsoft Advertising and other relevant commerce/feed platforms
• Measurement, tracking, attribution, performance analysis and reporting

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