Growth Marketing Manager

Hover helps people design improve and protect the properties they love. With proprietary AI built on over a decade of real property data Hover answers age-old questions like What will it look like and What will it cost Homeowners contractors and insurance professionals rely on Hover to get fully measured accurate and interactive 3D models of any property all from a smartphone scan in minutes.

At Hover were driven by curiosity purpose and a shared commitment to serving our customers communities and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive high-performance culture that inspires growth accountability and excellence. Backed by leading investors like Google Ventures and Menlo Ventures and trusted by industry leaders including Travelers State Farm and Nationwide were redefining how people understand and interact with their spaces.

At Hover were redefining how homeowners contractors and insurance professionals understand and improve properties. As we continue to grow were making a significant investment in organic acquisition and were looking for a Growth Marketing Manager to build that engine.

This is an opportunity to own one of the most strategic growth channels ll lead our organic growth strategy across three impactful levers:
Search Engine Optimization Generative Engine Optimization and Conversion Rate Optimization. Your charter will be to ensure customers both discover and choose Hover when searching for solutions.

This isnt a role where youll inherit a mature program. Youll build the roadmap establish best practices partner across Marketing Engineering Product and Design and create an organic growth engine that compounds over time.

• Responsible for Hovers long-term organic growth strategy across SEO GEO and CRO.
• Create and evolve a website strategy aligned to contractor and insurance buyer journeys ensuring content supports both search visibility and business objectives.
• Build high-impact website experiments focused on driving higher conversion rate to signup.
• Develop Hovers point of view on Generative Engine Optimization (GEO) experimenting with how AI-powered search experiences discover summarize and recommend our content.
• Build a technical SEO roadmap by identifying opportunities prioritizing initiatives and partnering with Engineering and our SEO agency to improve site performance.
• Build scalable editorial processes including content briefs publishing workflows and agency management.
• Establish reporting frameworks that connect organic traffic to qualified user signups and revenue impact.
• Analyze performance data to identify opportunities measure results and continuously improve organic acquisition.
• Influence cross-functional partners across Product Engineering Design and Marketing to prioritize initiatives that improve organic performance.
• Stay ahead of industry trends across search AI and content marketing bringing new ideas and experimentation to the team.

• 4-6 years of experience in SEO Growth Marketing CRO Organic Acquisition or a related discipline.
• Hands-on experience leading both technical SEO and content strategy.
• Experience running website experiments rooted in clear hypotheses and measured with statistical rigor.
• Demonstrated success building or scaling organic acquisition programsnot simply maintaining mature channels.
• Deep understanding of technical SEO fundamentals including crawlability indexing site architecture structured data and Core Web Vitals.
• Experience using SEO platforms such as Ahrefs SEMrush Screaming Frog Google Search Console or similar tools.
• Experience measuring and communicating business impact…