Area Sales Manager

Purpose of the role

To deliver strategic profitable growth within the On Trade by driving business development opportunities across all product categories and targeted trade investment. Proactive leadership of key groups to drive strategic growth of accounts and develop opportunities and business streams.

In this role, you will leverage your brand, portfolio, and category knowledge to develop and grow new and existing accounts. You’ll work closely with customers to enhance their offerings and ensure every meeting is productive, focusing on maximizing their sales performance. Managing budget spend within your region, you'll drive volume, distribution, and retention to ensure maximum profit return. You'll also ensure customers trade within agreed credit terms and assist with financial negotiations when needed.

Maintaining a professional approach to sales and account management, you'll deliver top‑tier customer service. Additionally, you'll build strong partnerships with key suppliers to secure “best in class” support.

Achieving margin, revenue, volume, and distribution targets; meeting partnership supplier distribution goals; and fostering strong relationships with customers and internal stakeholders to benefit the business.

You have a proven track record in a fast‑paced sales environment, with experience in FMCG preferred. Your core sales skills are strong, including influence, negotiation, and problem‑solving, complemented by excellent numeric and analytical abilities. You possess a commercial mindset and excel at building and developing strong relationships at all levels, both internally and externally. Your communication and presentation skills are exceptional, and you are results‑ and solution‑focused.

You maximize productivity through effective prioritisation, time management, and organisation. You are adaptable to changing market environments and capable of developing viable commercial solutions in response to opportunities. A full driving licence is required. This is a field‑based role so ideally you are located nearby and familiar with your territory.

We encourage people from all backgrounds to apply and ask for accommodations during the interview process if needed.