Sales Manager

• Account Management, Business Development, Commercial Management, Leadership, Manufacturing, Sales, Strategic Growth
• Up to £70,000 Basic DOE + Approximately £120,000 OTE

Job Title: Sales Manager – Manufacturing & Retail
Location: West Yorkshire
Salary: Up to £70,000 Basic DOE + Approximately £120,000 OTE

We’re recruiting for a commercially driven Sales Manager – Manufacturing & Retail to join an established manufacturing business and lead its next phase of growth, with a particular focus on expanding its presence across the DIY, garden centre, home improvement and wider retail markets
.

This is an exciting opportunity for an experienced B2B sales professional who knows how to open doors with major UK retailers, develop relationships with senior buying teams and turn commercial opportunities into profitable, long-term customer accounts.

The business has an established customer base and strong manufacturing capability, but there is significant scope to strengthen its position within national retail groups, multi-site operators, buying groups and specialist retail channels
.

You’ll be responsible for developing and delivering a clear sales strategy, identifying new routes to market and building relationships with key commercial decision-makers, including retail buyers, category managers and procurement teams.

Alongside winning new business, you’ll take responsibility for developing the existing sales function. This includes introducing greater structure around business development, account management, forecasting and performance, while ensuring the team has clear objectives and the support needed to deliver against them.

Working closely with senior leadership and manufacturing teams, you’ll ensure new opportunities are commercially viable, customer commitments can be delivered and sales growth translates into improved profitability.

This is a hands-on sales leadership opportunity offering significant commercial autonomy, the potential for equity participation and genuine longer-term career progression as the business continues to develop.

Sales Strategy & Business Development

• Develop and implement a sales strategy focused on profitable growth across DIY, garden centre, home improvement and wider retail markets.
• Identify, approach and secure new business with national retail chains, buying groups, multi-site retailers and specialist operators.
• Build relationships with senior buyers, category managers, procurement teams and other key commercial decision-makers.
• Identify opportunities to secure new product listings, expand existing ranges and increase sales across customer store networks.
• Develop new routes to market and identify opportunities to expand the business's retail customer base.
• Take a proactive approach to new business development, personally leading key customer meetings, presentations and commercial negotiations.
• Monitor competitor activity, emerging retail trends and opportunities to develop new products or routes to market.

Retail Account Management & Customer Development

• Develop existing customer accounts through effective relationship management and structured account development plans.
• Identify opportunities to increase product penetration, expand product ranges and generate additional revenue.
• Build and maintain strong, long‑term relationships with national retailers, buying groups and specialist retail operators.
• Understand retail buying processes, product ranging decisions and commercial requirements to strengthen customer relationships.
• Analyse customer performance, sales trends and product demand to identify opportunities for profitable growth.
• Ensure customer relationships are supported by consistent product quality, reliable delivery and…