GTM Solutions Engineer

• Lantern is seeking a GTM Solutions Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack. This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern’s marketing technology stack is scalable, measurable, and continuously improving
• Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:
• Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy
• Own, operate, and continuously improve the full Growth Marketing tech stack:
  Hub Spot, Outreach, Nooks, Zoom Info, Clay, and Salesforce – identify gaps and help shape where the stack goes from here
• Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable
• Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable
• Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.
  
  -buy recommendations to leadership
• Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders
• Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence
• Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others
• Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked

• Paid Vacation
• Health Insurance
• Health Savings Account
• Dental Insurance
• Vision Insurance
• Paid Parental Leave
• Short & Long Term Disability
• Life and AD&D Insurance
• Commuter Spending
• Retirement Savings Plan

The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support itThey know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and conviction

Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present clear build-vs.

-buy recommendations to leadership

Ability to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadership

Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn’t the right answer

Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systems

Experience maintaining a prioritized, visible systems roadmap that keeps…