Content Marketing Manager: Paid Digital & Analytics

Responsibilities

• Run and optimize search, display, and demand gen ads on Google and Microsoft platforms
• Manage social media advertising on Facebook, Reddit, You Tube, and other platforms
• Execute OTT advertising on streaming platforms to reach cord-cutters
• Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance
• Build and maintain Looker Studio dashboards to track campaigns and website metrics
• Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios
• Keep our website fresh with consistent content updates
• Implement SEO and AEO using tools like Yoast, SE Ranking, and ChatGPT

• Strong knowledge of SEO, AI-SEO tools, and content optimization
• Experience managing websites, CMS & CMR platforms and marketing automations
• Proficiency in digital advertising (Google Ads, Microsoft Ads, Facebook, You Tube, Reddit)
• Strong grasp of online marketing strategies and social media platforms
• Ability to think creatively and bring fresh ideas to campaigns
• Quick learner who adapts to new platforms and tech changes
• Exceptional written and verbal communication skills
• Excellent time management and multitasking abilities

• Video editing skills

• Health insurance; PTO; professional development