Content Marketing Manager: Paid Digital & Analytics

Content Marketing Manager:
Paid Digital & Analytics

1 day ago Be among the first 25 applicants

Love running digital ad campaigns, analyzing data, and creating content
? Join our tight-knit team at Trumbull County Tourism!

We're looking for a data-driven, creative content marketer who's passionate about optimizing campaigns, telling stories through visual assets, and making a real impact in our county. This isn't your typical corporate marketing job; you'll promote Trumbull County and Northeast Ohio by developing and executing innovative content strategies across digital platforms, leveraging analytics to optimize performance. This role requires a combination of creative content creation, technical expertise, and data-driven decision-making to enhance Trumbull County's visibility, engagement, and lead generation through various digital channels, including SEO, social media, and e-commerce platforms.

WHAT YOU'LL DO:

Paid Digital Advertising & Analytics:

• Run and optimize search, display, and demand gen ads on Google and Microsoft platforms
• Manage social media advertising on Facebook, Reddit, You Tube, and other platforms
• Execute OTT (Over-The-Top) advertising on streaming platforms to reach cord-cutters
• Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance
• Build and maintain Looker Studio dashboards to track campaigns and website metrics
• Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios

SEO & Website Management:

• Keep our website fresh with consistent content updates
• Implement SEO and AEO (Answer Engine Optimization for AI search) using tools like Yoast, SE Ranking, and ChatGPT
• Optimize content for both traditional search engines and AI answer engines
• Monitor search rankings and visibility

Content Creation:

• Keep website home pages and You Tube channel updated regularly
• Edit and optimize blog content for search performance
• Edit high-quality video for social media, website, and campaigns (mobile and professional equipment)
• Create engaging visual content including photography, graphics, audio, and multimedia
• Contribute to marketing plan development and campaign strategy
• Report and analyze marketing programs monthly, explaining conversions and optimization
• Track marketing activities, leads, conversions, and ROI
• Work with vendors on creative projects and proposals
• Consult with marketing intelligence platforms (like Placer.ai) to identify trends

Community & Team

Collaboration:

• Represent Trumbull County Tourism at meetings and events
• Support local small businesses with marketing guidance
• Work as part of our small, collaborative team (we all pitch in!)
• Communicate effectively with vendors, partners, and staff

REQUIRED QUALIFICATIONS:

• Strong knowledge of SEO, AI-SEO tools, and content optimization
• Experience managing websites, CMS & CMR platforms and marketing automations
• Strong grasp of online marketing strategies and social media platforms
• Ability to think creatively and bring fresh ideas to campaigns
• Quick learner who adapts to new platforms and tech changes
• Exceptional written and verbal communication skills
• Excellent time management and multitasking abilities
• Deadline-oriented and detail-focused
• Team player who thrives in a collaborative environment
• Self-motivated with a positive, can-do attitude
• Experience with analytics platforms (Looker Studio, Google Analytics)
• Familiarity with integration tools (Zapier, Catchr.io)
• Background in tourism, hospitality, or destination marketing
• Copy-editing skills and familiarity with the creative process
• Drone operation experience or willingness to get certified

WHY YOU'LL LOVE THIS JOB:

✓ Data Meets Creativity:
Combine analytics and storytelling to optimize campaigns one day, edit videos the next

✓ Real Impact:
Your work directly promotes our county and helps local businesses succeed

✓ Variety:
No two days are the same, ads, analytics, one day and photo/video shoots, community outreach, and vendor meetings the next

✓ Small Team:
Your voice matters. Direct input on strategy and decision-making

✓ Skill Growth:
Learn cutting-edge tools like AI-SEO, new ad platforms, and emerging tech

✓ Community Connection:
Become the…