Marketing Systems Manager

About us

Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers, Kenect helps companies streamline communication, enhance customer satisfaction, and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses, our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world.

About This Role

We are looking for a hands‑on Marketing Systems Manager to own the systems and workflows that power our top‑of‑funnel engine. You will be the primary owner of our Hub Spot marketing platform, and other marketing tools—making sure leads are captured, enriched, routed, and followed up on quickly and reliably. This role sits on our Business Applications team as an individual contributor, but works closely with Marketing, Sales, and Rev Ops leadership to design and execute a predictable pipeline engine.

Expect a mix of heads‑down configuration (campaigns, workflows, integrations) and analytical work (funnel diagnostics, experiments, and insights) that directly impacts revenue.

• Serve as the primary administrator and subject matter expert for Hub Spot and the top‑of‑funnel tool stack (sales engagement platform, calendaring tools, routing tools, data cleansing tools, form/landing page infrastructure, etc.).
• Design, build, and maintain lifecycle programs including email nurtures, trigger‑based workflows, lead scoring, and routing from first touch through lead qualification and then handoff to Sales.
• Own and optimize lead capture: landing pages, forms, tracking/UTMs, and campaign structure to ensure accurate attribution and clean handoffs into our CRM (Salesforce).
• Configure and maintain integrations between Hub Spot, Salesforce, and other GTM systems; proactively monitor and resolve data sync issues, routing gaps, and duplicate record problems.
• Build and maintain dashboards and reports that surface key funnel metrics (lead volume, speed‑to‑lead, show rates, conversion rates, pipeline created) for Marketing, Sales, and Rev Ops leaders.
• Partner with demand generation to plan and execute experiments (A/B tests on campaigns, sequences, send times, routes), then translate learnings into scalable workflows and playbooks.
• Partner with Sales and Marketing leadership on targeted campaigns, including data cleansing, data import, and lead assignment.
• Support Sales automation by building and maintaining SEP sequences, task queues, and routing logic that align with marketing programs and SLAs.
• Document processes, workflows, and data flows; train and support Marketing and Sales teams on system usage, best practices, and new features.
• Collaborate with Salesforce Admins and Rev Ops on definitions (MQL, SAL, stages) and ensure process or schema changes are reflected correctly across Hub Spot and Salesforce.

• 3–5+ years of hands‑on experience in Marketing Operations or marketing automation for a B2B company, with deep ownership of Hub Spot (or a similar MAP) in a production environment.
• Strong Hub Spot expertise across workflows, lists, lead scoring, email, forms, landing pages, and reporting; able to design end‑to‑end lifecycle programs rather than just individual campaigns.
• Solid understanding of the B2B funnel and GTM motions (inbound, outbound, SDR/AE handoff), with demonstrated experience improving top‑of‑funnel metrics such as speed‑to‑lead, show rate, and lead‑to‑opportunity conversion.
• Experience integrating a MAP with Salesforce, plus a working understanding of the Salesforce data model (objects, fields, campaigns, reports); comfortable partnering closely with Salesforce Admins to debug issues.
• Familiarity with sales engagement tools (e.g., Outreach, Salesloft), scheduling/routing tools (e.g., Calendly, Chili Piper), and how they should connect into the lead flow.
• Strong data management skills: segmentation, normalization, de‑duplication, enrichment, and governance; highly competent in Excel/Sheets and comfortable…