Coordinator, Enrollment, Marketing, and Recruitment

Ensures the daily function of operations and services of the College’s communications function. Engages in media relations, public information, marketing, and publications. Implements communication, recruitment and enrollment strategies consistent with University and College goals, objectives, and priorities, in consultation with university leadership and other appropriate individuals and groups.

Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies to drive student recruitment and retention for the College of STEM.

Coordinates with faculty, department chairs, students, alumni, and donors to create effective marketing materials and campaigns that highlight the College’s programs and achievements.

Supports on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions.

Manages the college’s social media presence and creates engaging content to promote programs and events.

Promotes student achievements, faculty research, experiential learning, and program highlights through digital storytelling.

Analyzes enrollment data and trends to adjust strategies and improve recruitment efforts.

Collaborates with the university’s marketing and communications team to ensure cohesive and consistent messaging.

Develops and manages the College’s communication plan for prospective students, including email campaigns, newsletters, and direct mail.

Utilizes Customer Relationship Management (CRM) systems to track and analyze prospective student interactions and streamline recruitment processes.

Prepares reports on marketing activities and outcomes for the Dean and other stakeholders.

Coordinates with the development office to support donor relations and alumni engagement initiatives that contribute to the College’s enrollment goals.

Coordinates daily tasks related to one or more assigned components of overall programs and/or services as assigned.

Regularly communicates with supervisor and other staff, including student workers, as required or needed in the completion of daily tasks in support of overall goals and objectives.

Prepares and maintains accurate records of daily tasks in accordance with applicable policies and procedures and assures timely communication with supervisor, staff, and students where appropriate.

Gathers data and prepares reports and other information/documentation for supervisory review related to programs and/or services, or one or more assigned components.

Prepares for and attends events.

Remains informed of current developments and procedures pertinent to duties; participates in staff development activities; attends meetings, conferences, and other events.

Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies

Assists with training new hires.

Performs other duties as assigned and/or required that are within the level of responsibility for this classification at the discretion of the supervisor.

Computer and all other standard office equipment.

Typically, Monday through Friday.

Youngstown

May exercise supervision over student employees.

Executive Director, STEM Professional Services

None

This position is not eligible for sponsorship.

Knowledge of: university policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*;
English grammar and spelling;…