Marketing - Merchandising Manager

Marketing Manager – Residential Product Lines

Looking for a role where your ideas matter and your contributions drive results? At Novatech, we offer more than just a job — we offer a place where you can grow, innovate, and help shape the future of the building materials industry.

Founded in 1982, Novatech is a North American leader in the design and manufacturing of doors, door glass, and patio doors. With more than 1,500 employees across 16 plants and 5 distribution centers, we deliver high-quality, durable solutions for the residential, commercial and institutional markets. Novatech is a growing company committed to innovation, quality, and a strong team culture across all our North American operations.

• Lead the development, planning, and execution of the annual marketing plan for residential product lines in the U.S.
• Oversee communication strategies and product launch plans, working closely with internal teams, agencies, and external partners.
• Conduct market research and competitive analysis to identify trends, evaluate marketing initiatives, and recommend strategies to strengthen market positioning.
• Supervise the creation and production of sales and marketing materials, including brochures, presentations, digital content, spec sheets, and trade show materials.
• Contribute to the development and rollout of go‑to‑market strategies to maximize product visibility and brand awareness across distribution networks.
• Plan and execute promotional campaigns to drive sales growth and customer loyalty.
• Manage media campaigns (traditional and digital), including budget and performance tracking, and ROI analysis.
• Coordinate co‑op marketing programs and measure marketing performance in collaboration with the sales team, dealers, and partners.
• Track and analyze KPIs related to sales, customer satisfaction, and marketing performance, proposing actions for continuous improvement.
• Oversee multi‑segment marketing initiatives targeting manufacturers, retailers, architects, designers, and contractors to promote Novatech products.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 10 years of experience in marketing project management.
• Strong understanding of digital marketing and analytics.
• Proven ability to lead and motivate multidisciplinary teams.
• Experience with CRM systems (Hub Spot is an asset).
• Demonstrated leadership and collaboration skills, with a focus on maintaining a positive and motivating work environment.
• Creative, proactive, and solution‑oriented mindset.
• Passionate about customer satisfaction and delivering tangible results.
• Excellent time management and ability to prioritize in a fast‑paced environment.
• Availability to travel across the United States and Canada, as required.

• Winner of Canada’s Best Managed Companies since 2022 Platinum category.
• The opportunity to work on challenging, large‑scale projects with a North American scope.
• A competitive salary and benefits package.
• 401K plan with company contribution.
• Opportunities for advancement, training and skills development.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Wholesale Building Materials

Ready to bring your skills to a company that rewards effort, encourages growth, and values people? Choosing Novatech gives you the opportunity to develop at the pace of a dynamic, innovative and human company, where pleasure and good humor rub shoulders with passion for the product.

Here, your ideas and expertise pave the way for great achievements. There’s a whole world behind our expertise. The only thing missing is you.