Mgr, Unit Marketing - Eastern Michigan University - Ypsilanti, Mi

Overview

MGR, UNIT MARKETING - EASTERN MICHIGAN UNIVERSITY - YPSILANTI, MI

Join to apply for the MGR, UNIT MARKETING - EASTERN MICHIGAN UNIVERSITY - YPSILANTI, MI role at Chartwells Higher Education Dining Services. Salary: $65,000 - $75,000.

Chartwells Higher Education is reinventing the on-campus dining experience with high-tech, food-infused social spaces that promote meaningful relationships and interactions.

As a Marketing Manager at Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success at Eastern Michigan University. This opportunity allows you to creatively engage with the student community, applying knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue, and to craft an engaging and inclusive dining experience aligned with our dedication to fresh, local, and nutritious meals.

• Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
• Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
• Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
• Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
• Manage and complete the dining brand's digital strategy
• Coordinate consumer feedback programs and analyze results to improve services
• Establish and maintain merchandising standards
• Present to various campus departments and student groups throughout the year
• Collaborate with campus departments on ongoing and new campaigns
• Supervise Student Success interns or sales ambassador teams
• Coordinate and complete training and engagement programs for associates
• Report on return on investment and key performance metrics
• Develop vision plans and conduct quarterly client and collaborator presentations
• Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability

• Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
• Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
• Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
• Strong organizational, time management, and communication skills, both verbal and written
• Ability to present to large groups
• Proficiency in Microsoft Office Suite:
  PowerPoint, Word, and Excel
• Experience with social media tactics to improve brand awareness
• Graphic design skills using Adobe Creative Suite are a plus

Apply to Chartwells Higher Education today. Chartwells Higher Education is a member of Compass Group USA. Compass Group is an equal opportunity employer. We are committed to treating all applicants and associates fairly based on their abilities, achievements, and experience, without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Applications are accepted on an ongoing basis. Chartwells Higher Ed maintains a drug-free workplace. Associates at Chartwells Higher Ed are offered many benefits, including medical, dental, vision, life insurance/AD, disability insurance, retirement plan, paid time off, holiday time off (varies by site/state), and more.

Req

Seniority level:
Mid-Senior level.

Employment type:

Full-time. Job function:
Marketing and Sales. Industries:
Food and Beverage Services.