Brand​/Product Marketing Lead

Brand/Product Marketing Lead page is loaded## Brand/Product Marketing Lead remote type:
Hybrid locations:
Zionsville, Indiana:
New York, New York:
Remote Location time type:
Full time posted on:
Posted Todayjob requisition :
R25 0778
** Group 1001
** is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group
1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.
** Company Overview:
**** Gainbridge,
** a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.
** Why This Role Matters:
** Gainbridge is transforming how Americans save for retirement, making complex financial products accessible through technology. We've scaled from $25M to over $850M in annual sales, but we're still in the early innings of defining our category. We need someone to own how the market perceives Gainbridge, from first interactions with our category (including defining the categories we want to play within) through repeat deposits.

The Brand/Product Marketing function defines and scales our go-to-market messaging, brand presence, and growth narrative. This is a founding-level role where you'll shape not just campaigns but the entire market's understanding of guaranteed income products.

As Brand/Product Marketing Lead, you'll work cross-functionally with leadership, sales, product, and creative to build a repeatable marketing engine. You'll translate actuarial complexity into crisp positioning while building a brand that resonates emotionally with consumers who've never considered annuities. This is a high-impact, high-visibility role with significant autonomy and growth potential.
** How You'll Contribute:
*** Define the category positioning that differentiates from both insurance incumbents and fintech challengers
* Own go-to-market for all launches touching the customer experience, from influencing our product roadmap to partnering with creative teams/agencies on launch tactics.
* Build social proof assets, including customer testimonials and the thought leadership platform that establish Gainbridge as a category authority
* Craft the feedback loops between customers (“the market”) and engineering
*
* What We're Looking For:

*** 5+ years in product marketing, brand strategy, or growth marketing
* Portfolio showing brand development and go-to-market campaigns
* Strong writing, storytelling, and visual communication skills
* Track record of translating complex products into accessible narratives
* Self-starter who thrives with high autonomy and ambiguity
** It Would be Helpful if You Have:
*** Financial services or fintech marketing experience
* Early-stage or high-growth company background
* VP Marketing/Product aspirations, with the insight that PMM is a critical connecting-tissue role in fast growing companies
** Compensation:
** Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $150,000/year in our lowest geographic market up to $200,000/year plus bonus in our highest geographic market.  Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
** Benefits Highlights:
** Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental,…